Monthly Archives: July 2014

How To Make More Engaging Facebook Posts

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Whether you use your personal Facebook profile to promote your business, or a Facebook business page or a fan page, the primary way to reach your friends and followers is to post updates. If your posts look appealing, they will get more engagement, and if your posts look bland and uninteresting, people will skip over them. Let’s focus on how to create more engaging and appealing Facebook updates.
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Difference Between Likes vs. Shares On Facebook And Twitter

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As we alluded to earlier, there is a real difference between getting someone to like something vs. getting someone to share something on Facebook. Whatever the benefits of either of these actions may be, keep in mind that both of these are subject to Facebook’s algorithm in terms of the algorithm having the last say of how many people see that someone shared or liked something.

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Facebook Events Tutorial

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If you have a relatively small event, and you want an effective way to organize it and promote it, Facebook offers their event planning and promotion tools.

If you are serious about running your own event series, you should look into joining meetup.com and promoting your events with SEO from your own site as well. But if you are just starting to put on events, only plan to have one event, or simply just want to promote it to people you know, the Facebook events option makes sense.
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How To Grow Your Facebook Business Page Following

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Most people who are just starting their business or fan page face the problem of having none or just a few people who like their pages in the beginning. The challenge becomes how to populate a pretty empty Facebook business page. If you have a fan page, presumably you have some fans somewhere that you can invite to like your Facebook page. The situation is much trickier for business pages.

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What Are The Benefits Of A Facebook Like?

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In addition to accumulating Facebook likes in order to be seen as more of an expert, Facebook likes can be powerful marketing tools by giving you exposure to people who you may otherwise have never reached.

When someone likes your website or business page, that creates a notification that appears on the feeds of their friends. A typical Facebook user has hundreds of friends, and with one like they can give you a 1-time exposure to hundreds of people.
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Thought On How To Establish Yourself As An Expert Using Facebook Marketing

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In almost anything you do, you must position yourself as an expert in your niche. That goes for all social media marketing, your branding, and how you execute the operations of your business. Being seen as an expert in your niche helps you build trust from your potential clients. Consumers flock to people and businesses that are seen as one of the top brands or experts in their niche. And you must strive to create that perception about yourself in everything you do. Let’s focus on how possible or feasible that is to do on Facebook.
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Advantages Of Paid Facebook Marketing

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I realize that most people want free marketing. But paid marketing can also be effective if it brings you high quality leads that convert to customers. The great thing about paid Facebook marketing is that for once, your and Facebook’s interests are aligned. Facebook will eagerly sell you traffic and even give you the tools to succeed because it wants their paid ad program to work out for you so that you keep buying more ads from them. To help you find potential customers, Facebook gives you great targeting tools. With those targeting tools you can pick out the exact characteristics of your ideal potential customer.
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Facebook Business Page Marketing Tutorial

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Whether you use your personal Facebook page to promote your business or not, you should also have a business or a fan page depending on the nature of things you are promoting. It is considered good practice for businesses to have their own Facebook business pages, and for public figures to have fan pages.

You can use your business page to try some promotional tactics that you may not necessarily want to do on your personal account. You can also get many strangers to like your business page without having to friend them all, which is something that would ruin your personal account if you suddenly had hundreds or thousands of strangers posting random updates on your feed.
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Facebook Marketing With Your Personal Facebook Account

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When people first start promoting their business on Facebook, they usually try to do it from their personal Facebook account rather than creating a business page, fan page, or doing any sort of paid marketing. Let’s discuss the pros and cons of using your personal Facebook page to promote your business and some of the differences between using your personal profile to promote your business vs. using a business page to promote your business.
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