Monthly Archives: August 2014

How To Grow And Monetize Social And Photo Apps

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We just went over when we discussed how to promote game apps, and unfortunately many of the same challenges come up when it comes to creating photo apps or social apps. I am grouping them together because these are the kinds of apps young entrepreneurs love to build, spend time and money developing, actually come up with cool apps, and then an extremely difficult time generating downloads for their apps. And if you can’t get customers for your business, that can destroy the entire business.
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How To Grow And Monetize Game Apps

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Many mobile app developers dream of making the next cool game. In fact, many developers start developing in the first place because they want to make games. I am not a mobile game developer myself, but in my coaching practice I have worked with a number of mobile game developers. With each app, we consistently run into the same few issues, and I want to outline some of those challenges here so you are aware of them, and have a plan to get around them.
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Should You Develop Apps Natively?

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There is a debate in the mobile app world regarding whether app developers should develop their apps natively or use technologies that enable a single code base to be compiled into both, an iOS app and an Android app. There are a few technologies that enable developing for both an iOS and Android at the same time. Some popular examples of these so called frameworks are Appcelerator, Titanium, and PhoneGap.
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On Which Platform Should You Release Your App First?

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The mobile app world first truly blossomed on the iOS platform. Despite Android quickly gaining ground on iOS, for a number of years there was no question on which platform developers should release their apps on first. It was iOS because it had the most early adopters, overall users, better monetization rates (although this isn’t an immediate concern when first launching the app), the devices were better, and there was an aura of coolness associated with iOS.
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The Whale Monetization Pattern

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Most mobile app users will never pay for anything on your app no matter how much they want or need the extra features that come with the purchase. That is ok. It is just a part of doing business. Instead of focusing on those consumers, it can often be much more productive to identify and focus on the consumers that do pay. People that do pay are interesting because some of them may be able to spend a substantial amount of money with your business. The customers that spend a significant amount of money on your business are called whales because the amount they spend are whale-sized when compared to the rest of your customers.
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Tips To Improve Your Mobile App’s Social And Engagement Signals

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The app stores collect various data about how users use your app, and gauge the app’s quality and relevance to people’s needs from that data. That data is called engagement signals and social signals. They track how engaged users are with your app in various ways.

You might also be interested in this video on some of the top mobile app marketing strategies:

Every app developer wants to increase the time users spend with their app. It is a great proof that the app is a good product, it helps with app store rankings, and the more time people spend with an app, the more likely those users will warm up to the idea that it is ok to spend money buying something on the app. I’ll share some of the things I did to help my apps have better social and engagement signals than my competitors.
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