Monthly Archives: February 2015

What is social proof & How to add social proof: reviews, endorsements, testimonials increase sales

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In this video tutorial I explain how to add social proof to any business, service, product or website. Social proof is a combination of the number of customers, total and average rating of reviews, endorsements and testimonials. Getting an investor or publicity can also serve as social proof. All together these things serve to convince potential new customers that other people (hence social) like your product (hence proof).

And take a look at this advanced social media marketing tutorial:

You can get reviews by giving copies of your product away, and suggesting to people (or encouraging) to leave nice reviews if they enjoy the product. You can also get good testimonials from those very same users that you can use on your website or anywhere else. Additionally, if you have any high level contacts in your industry, ask them for an endorsement.

You can also buy reviews. Many people and companies do that. It isn’t the most white hat approach, but in the world of online marketing, it is nothing new. I don’t personally do that, but I know of a number of people and businesses who have bought reviews to get social proof, and it was a successful effort.

Social proof is extremely important during sales. It can help you increase sales by hundreds of percent if you do it right. Always think about adding more and more social proof to your products and anything you are promoting. It will go a very long way to having you stand out among other products.

Few more branding tutorials

Online reputation management:

15 LinkedIn marketing strategies:

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Make money with AirBnb to fund your business by renting out your apartment or house through Airbnb

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In this video tutorial I explain how you can rent out a part of your home through AirBnb to help fund your business. You can rent out anything from a room to a full apartment to a full house. As long as there is demand in your area, you can generate a large amount of cash for your business by consistently renting out a room to different travelers through AirBnb.

I realize it isn’t the slickest way to fund your business, but it is one way that can work to get you some extra cash for whatever you might need for your business.

I have met a number of people who make money with airbnb, and for the most part, they have nothing but good things to say about their experience. Most of the people they meet are cool people, and every once in a while they become good friends with the people who stay at their apartments from AirBnb.

One note of caution is that Airbnb isn’t available in all parts of the world. In some places it is considered illegal because of some laws associated with hotels, and how people can book places to stay.

Another word of caution is to ultimately be careful because the people who will come to your house or apartment will be strangers, so you can always get unpleasantly surprised.

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Fund your business with passive income streams like selling digital products online

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In this video tutorial I discuss how you can raise money for your business and fund it by hustling and trying to sell products online.

You can sell physical or digital products. For the most part, digital products are easier to create and deliver to customers. Because of that, selling digital products can be qualified as a passive income stream. A passive income stream is ideal if you start a business because it requires much less attention and time devoted to it. Because of that, passive income streams are great for funding your business since they allow you to focus almost entirely on your business provided that the passive income streams you created remain strong and deliver revenue.

Personally, I have taken advantage of a number of passive income streams. Some of the passive income streams I have used have been YouTube marketing and monetization, selling books on Amazon and the Kindle. I have also created mobile apps which bring me passive income every month. Additionally, I created online business and marketing courses on Udemy which serve as nice passive income streams as well. All together these monetization paths help me earn a nice living and fund any other activities I want to do like start a business if I want to (although I have already started one) or go traveling or anything else. Although, to be honest, I have not done too much traveling because I am more interested in pursuing my creative work. But other people in my shoes would certainly take advantage of having the freedom of earning passive income revenue and they would go traveling.

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How to form good daily habits to maintain momentum & succeed in business

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In this video tutorial I explain how you can form good habits, and why it is so important to form good habits and break bad ones if you want to succeed at anything. Since my channel covers business topics, in this video tutorial I focus on how to form good habits for working on your business to help you stop procrastinating and get more done for your business, and waste less time on nonsense.

Studies show that there is only one way to succeed at anything. That way is to form a habit of regularly doing it. If you do not form a habit, then you have to force yourself with will. You can force yourself to do almost anything, but that requires a lot of mental energy which you need to focus on whatever you are pursuing, and not on the forcing of yourself to work on it. So to be successful at any type of long-term goal, you must make a habit of working on it on a regular basis.

To form your habit you must take baby steps. The first step is to physically put yourself in the space in which you will be able to work. After you do that, you should do it for a number of days until it simply becomes habit for you to be in that place where you do work. After a while you will make this habit stronger, and will be able to spend more time in the space where you will do work. Over time you will regularly be in that space doing work, and will accomplish quite a bit.

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How many times or how often should you post and update your Facebook business page

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In this tutorial I explain what the right number of times that you should update your Facebook business page or a fan page is in order to get the most engagement with your updates.

While there are general guidelines, since there are so many different kinds of businesses out there, there are many different kinds of business pages and fan pages as well. And there are many different styles and tastes of running them. For different industries, different strategies may be more or less appropriate.

For most common types of business pages, about once or twice a day is the best schedule for posting Facebook updates. If you don’t have that much time to devote to updating Facebook, you might want to slow down your Facebook updates to only a few per week, and instead to focus on the quality and engagement of your updates. To get more engagement, try to post articles or videos which come with very vivid visuals, and that are already popular on the web. Facebook knows which articles are good because guess what, those articles already have many likes on them. And so Facebook will show those articles to more of your fans and you will get more engagement with your posts.

25 Facebook Marketing Strategies

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Growth hack to increase Facebook likes, shares and comments hundreds of percent

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In this tutorial I show you a cool growth hack for increasing the number of likes, shares and comments on your Facebook posts. When you increase engagement on your Facebook updates, Facebook begins showing your posts to more people, and you begin to get more exposure. Once you get more organic exposure to your Facebook business page, you can get more followers, grow your presence on Facebook, and ultimately get more traffic to your website.

In this video I show you how you can post photos that encourage likes and share on Facebook. It is a little bit of a growth hack that can go a long way. Try this strategy and see whether it can help you generate more likes, shares and overall engagement on your Facebook page.

Increasing Facebook engagement on your posts can help you in two ways. First, the Facebook algorithm will begin to show your updates to more people which will give you more immediate visibility. Second, more engagement such as likes, shares, and comments will help you boost the SEO (search engine optimization) of whatever content you are posting in your Facebook updates.

I hope you enjoyed this Facebook growth hacking tutorial, and will be able to get more likes on your comments, posts and updates. If you have more Facebook hacking tips, post them in the comments of this video on YouTube and we can discuss different strategies to increase engagement, get more likes, comments and shares.

Ideal Facebook Update Length For More Likes And Engagement

In this tutorial you will learn how to increase your Facebook engagement. Specifically, you will learn what the ideal update length is in order to increase engagement with each Facebook post that you make.

Many people don’t think that the post length on Facebook has an impact on engagement, but it does. In fact, it has quite a strong impact. People don’t like seeing long updates because they skim them to see if it is something they want to spend more time on. And it is hard to skim a long Facebook update. Because of that, people tend to skip long updates all together, ultimately decreasing engagement of the posts.

25 Facebook Marketing Strategies

You might also like this tutorial on how professional marketers and smart big companies do social media marketing.

If you are curious, here is a link with a big discount for my full marketing course on how to reach 1,000,000 people and here is the link to learn more about my book on how to reach 1,000,000 people.

More marketing tutorials

How to promote a website:

Link building for SEO:

Inbound marketing tutorial:

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Twitter analytics tutorial. How to use Twitter analytics & use it to improve tweets and get insights

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In this tutorial I explain how to use Twitter analytics to see which of your tweets get more engagement and general exposure. Using Twitter analytics can give you more insight into how well your tweets perform, and which of your twitter techniques are more effective than others. Using Twitter analytics can help you become better at using Twitter for business and personal use.

In the video I walk you through my own personal Twitter account, and show you the results of different tweets. You can see that the difference in engagement can be over 1000%. Yes, that is a thousand percent. Do I have your attention now? Having analytics allows you to run tests to see what kinds of tweets do better, and get more people clicking on them and sharing them. In the video I show you that bland tweets or ones that are auto-generated, do not get much engagement. But tweets that have proven to drive engagement in the past, continue to perform well.

Using Twitter analytics, which is completely free, you can learn precisely which of your tweets perform best, and begin to reproduce what is working. Without Twitter analytics, it is much more of a guessing game, which isn’t a good thing.

More social media marketing tutorials

15 LinkedIn marketing strategies:

Advanced social media marketing strategy:

Inbound marketing tutorial:

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How to write a book if you are a bad writer & how to write many books by using virtual assistants

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In this tutorial I explain how anyone can write a book. You can write a good book even if you are a bad writer. You can also write hundreds of books in a relatively short period of time.

If you are a bad writer, but you think that you have a good idea for a book, what you can do is write your book any way that you can, and hire a good editor to help you make the book read well. Simple, right?

If you want to outsource even the bad writing of the book, you can hire someone overseas who is a virtual assistant who will write the book cheaply. Then you take that book and hire a professional editor who will make the book a good one. That way you can write the whole book without ever having written a single word.


You can take this technique to a whole new level. You can hire many virtual assistants to write many books, then give those books to good editors, and when the editors are done, you can publish those books on Amazon and the Kindle and make money that way.

Every professional should write a book in order to brand themselves. Being an author (or a best selling author if you can make that happen) can be a great addition to a resume. Most people never write a book, and most of your business peers won’t have that on your resume, but you will, and it will be a great way to stand out.

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How to make a Google Plus post to boost and improve SEO

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In this tutorial I explain how to boost your SEO with Google Plus. Many people don’t realize this, but when you create a new Google Plus update, that update actually has its own web url, and is able to be searchable in Google.

In addition, you are able to structure your Google Plus posts to resemble a real page. You can create a title section, a little description section, the body of your post, and even a footer are where you should add your hashtags. You can also embed videos and photos in your Google Plus posts to help the SEO of your videos and any other links you put into your Google Plus updates.

Another great thing you can do is to try to grow the number of your Google Plus followers. The more followers you have, the more authority your posts will have within a specific niche.

Personally, I try to use Google Plus all the time when I need to help my content rank in Google search or YouTube search. Since I started using Google Plus as one of the social networks where I promote my content I have seen a boost in search rankings of some of the content that I promoted there. This doesn’t happen with all content, but I do see that it helps quite often.

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Facebook advertising with boosted posts: strategies to increase Facebook engagement & get more likes

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In this tutorial I explain a Facebook advertising strategy which Facebook is pushing forward. That strategy is called boosted posts. Boosted posts are Facebook’s way to allow you to reach more people with your group or business page update by paying Facebook to do so. You can use the boosted posts paid advertising option to reach the people who already liked your page, or to reach new people who might be interested in learning about the kind of content you are promoting.

Facebook boosted posts can be a good way to get more people to like your updates, and to get more people to like your business page or a fan page. Additionally, if the post you are making is promotional and potentially lucrative, I recommend experimenting with getting traffic to that post to potentially help you sell products or services. Although if you pay for traffic, you might as well pay for direct traffic that clicks on an ad that takes those people to your website.

In this video tutorial I explain how I used the Facebook boosted post option to reach over 10,000 people for just $10 which is a very good rate. I also show that I got nearly 200 likes on one of my posts with this strategy.

The boosted posts option is also great for SEO. When you reach many people, some of them will like, share and comment on your posts. When they do that, that sends positive engagement signals to Google. Google factors that into their algorithm, and content with more social activity around it from the top social sites like Facebook, Twitter, LinkedIn, Pinterest and a few others, gets an advantage over content which does not have much social activity around it. And the Facebook boosted posts option is a cheap way to boost your content’s social sharing metrics.

25 Ways To Promote Your Business On Facebook

Check out this very loved tutorial with 25 Facebook marketing tips

And take a look at this advanced social media marketing tutorial:

Plus, check out this video with 15 ways to promote your business and personal brand on LinkedIn:

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