Monthly Archives: March 2015

First time entrepreneur mistakes and mistakes made by young entrepreneurs

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In this tutorial I discuss the common mistakes made by entrepreneurs. Many entrepreneurs think that their experience is very unique, but in truth, 99% of them typically make identical mistakes to those that thousands of other entrepreneurs made before them.

Check out the list of all my business courses and my book on going from a business idea to starting a business.

One of the most common mistakes made by young entrepreneurs or first time entrepreneurs is not seeking out the help and advice that they desperately need. Very often, one piece of good advice can help an entrepreneur avoid mistakes that can waste thousands of dollars or months of trial and error going after an incorrect strategy.

Another mistake made by first time entrepreneurs or young entrepreneurs is not starting their business until they have funding. Most businesses never get funding. So if you wait around for money to fall out of the sky so you can start your business, that is a mistake.

If you are a first time entrepreneur, you may find my courses on business and marketing very helpful. Here is a full list of my courses.

Learn much more about planning and starting a business

Tutorial on how to become a great entrepreneur:

Book on going from business ideas to starting a business:

What is a business model:

Video of step by step process on how to start a business:

Entrepreneurship playlist:

How to start a business with no money

How to pitch your business:

Starting a business with no experience:

Full Discussion Of 90 Business Ideas And Their Accompanying Strategies

Take a look at this rather long, but very complete video on different kinds of business ideas.

Business Psychology

To start and successfully run a business, you must have a strong mindset, be determined to succeed, and never give up. There will be many challenges along the way, and some of those challenges will be psychological. You will have to deal with issues like anxiety, fear, trust and mistrust, learning to let go of things like your ego, and learning to be humble. To prepare you for that experience, here is an article on business psychology.

 

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Facebook marketing: 25 strategies to promote a business on Facebook

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In this tutorial I explain 25 Facebook marketing strategies for how to promote your business on Facebook. Many of these strategies are common sense, but no matter who you are, there are some strategies in this tutorial that you are probably not currently doing.

This is one lecture from my full social media marketing course. Take my full course on how to promote your business and reach 1,000,000 people. Or check out my book on how to reach 1,000,000 people here. Or browse all my online courses here.

Let’s go over just some of the Facebook marketing techniques in which you can promote your business of Facebook. Some of the basic ways to promote your business is to use your personal Facebook profile, your business page, or your fan page. Once you are doing that, you must make sure that your Facebook updates are as effective and engaging as possible. To make sure that your updates are as effective as possible, you should work on improving your headline writing skills, and use imagery to make your headlines more appealing.

Additional Facebook marketing strategies in which you can promote your business, include the use of hashtags and mentioning people by name. When you use hashtags, it helps you increase the discoverability of your Facebook updates so that people who don’t know about you or your business can discover your business. Without the hashtags, only your immediate followers would be able to see your updates.

When you mention people by name in your Facebook updates, those people will get notifications that you mentioned them, and if your mention is interesting or flattering to them, they will like it or re-share your update, giving you extra marketing and exposure.

Learn more about promoting your business on social media

Full social media marketing tutorial to learn how the pros promote their businesses with it:

Advanced social media marketing course:

25 Twitter marketing best practices

Learn to do effective inbound marketing:

Gigantic marketing playlist:

How to get a free domain name:

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How to start a mobile app business & Things to consider when you start a mobile app company

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For more on how to start a mobile app business, check out my mobile app business book. This tutorial is just one video from my full course on how to start a mobile app business. Check out my full mobile app business course.

If you are considering starting a mobile app company, there are three things you must keep in mind. First, you must be able to create a product to a high degree of quality so that it can be competitive in therms of quality. The second thing to consider is how to get the distribution for your app. For most mobile apps, the bulk of the downloads come from the app stores (GooglePlay or Apple app store). So you must make sure that you will be able to compete against the current competitors, and outrank them in the app stores.

If you are able to get downloads for your app, that is great. The next thing you have to make sure to do is to make money from your app. There are many ways to monetize a mobile app, and you must choose one of them that will work for you. Some of ways your mobile app company can make money is by displaying ads, selling products, or selling services.

In this tutorial I cover some very important aspect of how to start a mobile app business. These are things that you should consider before you start the business, and even before you write the first line of code to start your mobile application business.

Learn more about the mobile application business

Mobile app business plan:

Mobile app monetization strategies:

Mobile app marketing:

Mobile app business course:

How to be a great entrepreneur:

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How to raise money and generate revenue and profits with events or workshops

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In this tutorial, I discuss how to raise money with events. If you want more information about how to put on successful events that generate revenue, here is my event management and marketing course.

In this tutorial, I discuss one of my favorite ways to raise money for your business by creating a successful event series. The reason I really like this fundraising strategy is that if you are able to create a successful event series, that event series can be a cash cow, and a business in itself that will have very strong staying and lasting power. Events can also be great for fostering a community of people who can help your business, and who can eventually become clients for your business.

Learn more about raising money

 

Fundraising course on how to raise money:

Fundraising strategies book:

How to get business loans:

How to get donations:

Fundraising playlist:

How to start a business with no money:

Was Marc Cuban wrong about business loans:

Book on how to start a business:

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Lead generation strategies and ideas. How to generate business leads with free consultations

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In this tutorial I discuss some lead generation strategies, and how to use free consultations to help you turn high quality business leads into clients.

This is one lecture from my full social media marketing course. Take my full course on how to promote your business and reach 1,000,000 people. Or check out my book on how to reach 1,000,000 people here. Or browse all my online courses here.

Very often, you want to offer free or cheap consultations because as you know, people flock to free things. During those short free consultations, you can show people a glimpse of the value they would be getting if they purchased your full services.

Depending on what your business is, you can generate good leads from Fiverr.com or similar sites where you do small jobs or services for people. Some of the people who purchase your discount services on those sites can hire you for bigger projects. This is actually something that I do. I offer business coaching consultations for just $5 on Fiverr, which is essentially free, and some of the people who take my consultations become long-term clients.

Other lead generation strategies include discounts to current customers who refer friends, paying for leads, and establishing a professional referral network. In a professional referral network, you would send potential leads to your referral partners, and they would send some of their clients to your business.

Of course, one of the main lead generation strategies is to do Google SEO for your website, and to landing pages which are meant to capture leads.

If you want to learn about how to generate business leads, please take a look at my complete list of courses. Some of my courses have to do with marketing, and you will learn how to promote your business to generate a large scale of leads. Here are all my business courses with discounts.

Learn many more marketing strategies

Full social media marketing tutorial to learn how the pros promote their businesses with it:

Advanced social media marketing course:

25 Facebook marketing strategies:

25 Twitter marketing best practices

Learn to do effective inbound marketing:

Gigantic marketing playlist:

How to get a free domain name:

 

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How to make money with common revenue streams for a business, website or a blog

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In this tutorial I discuss common revenue streams for your business, website or blog. After all, these things are often the same things.

Let’s start with revenue streams for a blog. The most common revenue stream for a blog is by publishing advertisements on your blog. The advertisements are easy to get. Just sign up for the Google Adsense program. The challenge with ads is that they do not make a lot of money. You can keep ads on your blog or website, but they will only make about $10 per 1,000 page views which means that you need very significant page views in order to make a reasonable amount of money.

The next revenue streams in terms of effectiveness having to do with selling products. You can sell products you produce, or you can resell products made by others for a commission. Selling products made by others is often referred to as affiliate marketing. I personally do some affiliate marketing, and it is a great revenue stream. It isn’t my main revenue stream, but it is a nice one if you can get it to work well.

Another revenue stream is to sell some sort of a consulting service. Another revenue stream is to sell your products on other sites in addition to your own website or blog. Some examples might be selling from Amazon, eBay, etsy, or other large online stores.

Learn much more about starting and growing your business

Business plan course

What is a business plan

What is a business model:

How to make money with ads:

Do you need a business plan?

How to price your product?

The lean startup methodology by Eric Ries:

Steve Blank’s customer development theory:

How to write a business plan:

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Why you should not have a private Twitter account

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In this tutorial I discuss why you should not have a private Twitter account if you join Twitter. Twitter is an open network, and you largely defeat the purpose of Twitter if you make your account private.

This is one lecture from my full social media marketing course. Take my full course on how to promote your business and reach 1,000,000 people. Or check out my book on how to reach 1,000,000 people here. Or browse all my online courses here.

Many people who first open a Twitter account have a very valid concern about the privacy of their tweets, and who may be reading what they write. There is often a natural urge to make a Twitter account private for whatever reasons. You might think that I will say that you should never do that, but there are some instances where you may do well with a private Twitter account.

But no matter how well you might do with a private Twitter account, you will almost always get more out of Twitter with a public account. That site is simply meant to be used as an open platform.

Learn many more marketing strategies

Full social media marketing tutorial to learn how the pros promote their businesses with it:

Advanced social media marketing course:

25 Facebook marketing strategies:

25 Twitter marketing best practices

Learn to do effective inbound marketing:

Gigantic marketing playlist:

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Mobile app promotion: how to make your app rank highly in Android & Apple app store with ASO (SEO)

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Mobile app promotion: how to make your app rank highly in Android GooglePlay & Apple app store with ASO.

Check out my mobile app book and full course, which will teach you the ins and outs of the mobile app business.

In this tutorial I discuss app store ranking and how you can make your app rank better in Apple App Store’s search rankings, and GooglePlay’s rankings when potential users are searching the app stores for apps.

The process of making your apps rank higher in app store searches is called ASO. ASO stands for app store optimization. It may seem very similar to SEO for Google, but there are many differences. Unlike SEO with Google, with ASO there are no links to build. The similarity is largely in the process of choosing and targeting search keywords for which you want your app to rank highly.

Learn Android app development to program your own apps

After seeing many app entrepreneurs struggle with having to hire mobile app developers, paying them large amounts of money, and not getting the great app or business they had toped for (does this sound like your experience?), I have teamed up with Val Okefor to create an Android app development course that will teach you to program your own apps, and empower you to become a stronger app entrepreneur.

Here is a preview of the course:

And here is a link with a discount to our Android app development course. And here is a link to learn more about our course on how to start your Android developer career on this blog.

More app tutorials

Mobile app marketing playlist:

Mobile app monetization playlist:

Mobile app business strategy:

Mobile app development playlist:

Below are a few more videos about how to grow your apps, and make them a success

Mobile app business plan:

Mobile app monetization strategies:

Mobile app marketing:

How to design a mobile app:

How to do user testing for an app:

How to market and promote apps:

Mobile app business course:

How to become a great entrepreneur:

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How to make your mobile app (iPhone Android) or product go viral with social sharing and invites

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In this tutorial, I explain how to make your mobile iPhone or Android app go viral with social sharing.

Check out my mobile app book and full course, which will teach you the ins and outs of the mobile app business.

Social sharing is extremely important when it comes to mobile app marketing. Savvy mobile app developers build social sharing and social invites right into the usability of their apps to help their apps naturally go viral. Let me explain how this works.

The kind of features you want to add to your app are ones where the app experience becomes better if your users use the app together with friends. If there is something in it for them, your users will be more likely to share your app, invite friends, and make the app more viral in the process.

The app can become better for people if you give them extra points if it is a game or more credits if it is some kind of an app where there are in-app purchases.

Also, think of apps like WordsWithFriends. The app becomes immediately better if people invite friends. And guess what happens when you are waiting for someone else’s turn? You get bored and invite another friend, and another one after that. This way one person can make the app very viral by inviting many friends to download your app.

Learn Android app development to program your own apps

Are you a non-technical app entrepreneur? If so, you might be struggling with finding a good app developer to partner with, and hiring developers is expensive. This is why I made a mobile app development course together with another engineer Val Okefor. The course will help you make your own apps so you can finally make your dream app a reality.

Here is a preview of the Android app development course:

And here is a link with a discount to our Android app development course. And here is a link to learn more about our course on how to start your Android developer career on this blog.

More app tutorials

Mobile app marketing playlist:

Mobile app monetization playlist:

Mobile app business strategy:

Mobile app development playlist:

Below are a few more videos about how to grow your apps, and make them a success

Mobile app business plan:

Mobile app monetization strategies:

Mobile app marketing:

How to design a mobile app:

How to do user testing for an app:

How to market and promote apps:

Mobile app business course:

How to become a great entrepreneur:

 

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SEO: How to rank & dominate Google top 10 search results and have multiple listings in Google search

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SEO (search engine optimization): How to rank and dominate Google top 10 search results and have multiple listings in Google search.

This is one lecture from my full marketing course. Take my full course on how to promote your business and reach 1,000,000 people. Or check out my book on how to reach 1,000,000 people here. Or browse all my online courses here.

In this tutorial I explain how to have multiple listings rank in the Google top 10 search results. I explain how your website can rank in Google, but I don’t stop there. I explain how you can have multiple listings appear in the top-10 results by leveraging large platforms such as Yelp, Amazon, eBay, YouTube, Quora, or any other large platform. The key to understanding this strategy is understanding that Google likes to rank sites that are authoritative. When you compare your own website to sites like Amazon and YouTube, there is no question that Amazon and YouTube are orders of magnitude more authoritative (officially referred to as domain authority) than your business site. You must take advantage of the fact that these sites are user generated content websites, and place your listing on them. Once your listing is on your site, whether it is a video on YouTube, or a book or a product on Amazon or eBay, you must try to make your listing on that site rank #1 or close to #1 on that large platform for your listing’s main search terms.

In fact, in most cases, if you create high quality listings for your business or products on other large and authoritative sites, they will outrank your own website.

If the search terms you are targeting are not too competitive, you can easily have multiple listings in the top 10 Google search results, and dominate SEO for the search terms you are targeting.

Learn many more marketing strategies

Full social media marketing tutorial to learn how the pros promote their businesses with it:

Advanced social media marketing course:

25 Facebook marketing strategies:

25 Twitter marketing best practices

Learn to do effective inbound marketing:

Gigantic marketing playlist:

 

Content marketing:

 

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