Monthly Archives: March 2015

How to make your website go viral: calculate virality of a website with viral coefficient formula

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

In this tutorial I explain what is the viral coefficient, how to calculate it, and how to use it to measure virality of your business or content, and how to ultimately have your website or product go viral.

This is one lecture from my full social media marketing course. Take my full course on how to promote your business and reach 1,000,000 people. Or check out my book on how to reach 1,000,000 people here. Or browse all my online courses here.

The viral coefficient formula is slightly complex, and I go over this formula in the video. You don’t have to calculate the viral coefficient of every piece of content that you have. It is pretty tedious to calculate it for every single thing. But if you have some piece of content that already gets a lot of traffic, or you really need to boost with virality, you can calculate the viral coefficient for that content, and make changes to that content to test whether they improve its virality.

If you would like to learn more about blogging and marketing your business and the viral coefficient, try my marketing book. Here is my Amazon author page with all of my books.

Learn many more marketing strategies

Full social media marketing tutorial to learn how the pros promote their businesses with it:

Advanced social media marketing course:

25 Facebook marketing strategies:

25 Twitter marketing best practices

Learn to do effective inbound marketing:

Gigantic marketing playlist:

facebooktwittergoogle_plusyoutubeby feather

How to get people to follow you when you first start out on Twitter

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

In this tutorial, I explain how to get Twitter followers, and I focus especially on the case when you are first starting out with your Twitter account.

This is one lecture from my full social media marketing course. Take my full course on how to promote your business and reach 1,000,000 people. Or check out my book on how to reach 1,000,000 people here. Or browse all my online courses here.

The single most important thing you must always do is to tweet interesting things. If you do that, people will follow you and retweet you, which will help you get even more Twitter followers. Once you do that, in the beginning, when you first open your account, you can import contact lists form your email and other social networks, and get your contacts there to follow you on Twitter.

The next thing to do in order to get Twitter followers is to engage people on Twitter in conversation. Follow people in whose ideas and tweets you may be interested in, and comment on things those people post. If you strike up a small relationship, they may follow you.

One thing I do to get Twitter followers is I use hashtags. Probably I use too many hashtags. If you want to see how I tweet, say hello to me on Twitter @genadinik and you will immediately notice that when I promote content, I use excessive hashtags. The reason I do that is to increase the discoverability for those tweets, get more exposure for the content I am promoting, and get more discoverability for my own account which results in me growing my Twitter follower count.

Learn much more about social media marketing good practice strategies

Full social media marketing tutorial to learn how the pros promote their businesses with it:

Advanced social media marketing course:

25 Facebook marketing strategies:

25 Twitter marketing best practices

 

facebooktwittergoogle_plusyoutubeby feather

How to drive traffic to your website by leveraging large platforms, SEO, social media & publicity

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

There are many ways to drive traffic to your website. In this video, my courses and books I give a large number of strategies that I personally used to generate traffic.

This is one lecture from my full social media marketing course. Take my full course on how to promote your business and reach 1,000,000 people. Or check out my book on how to reach 1,000,000 people here. Or browse all my online courses here.

In my book especially, I explain how I got exposure for my business to a million people, and I teach you to do the same thing. There are a few main categories of ways that you can promote your business. There is search (SEO) , social media, publicity and other large sites.

SEO is one of the most coveted marketing strategies, but it is not easy to get your website to rank well for many large volume searches because SEO is so competitive. Driving traffic to your website with publicity can be easier, but it can cost quite a bit of money if you hire a publicity company. Additionally, you can drive traffic to your website using all kinds of social media marketing strategies with Twitter, Facebook, Reddit, Pinterest, LinkedIn, StumbleUpon, and a number of other large websites. You can also drive traffic to your site by leveraging large sites in your business niche.

Learn much more about how to drive traffic to your website

Full social media marketing tutorial to learn how the pros promote their businesses with it:

Advanced social media marketing course:

25 Facebook marketing strategies:

25 Twitter marketing best practices

facebooktwittergoogle_plusyoutubeby feather

Social media marketing best practices and strategies. How to promote your business on social media

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

In this tutorial, I discuss best practices for social media marketing that most businesses should adhere to, and how to use those best practices to promote your business or start-up via social media.

This is one lecture from my full social media marketing course. Take my full course on how to promote your business and reach 1,000,000 people. Or check out my book on how to reach 1,000,000 people here. Or browse all my online courses here.

One of the first things you have to do is to get out of immediate sell mode. We all want to get customers and sell more of our products and services, but first we need to build an audience who will listen to us, trust us, respect us, and engage with us. These are some of the main good practices to follow for successful social media marketing. Many people skip these important steps, but if you skip these steps, the rest of your social media marketing will be more of an uphill battle. It will still possible to sell more products and get customers, but it will just be more difficult.

The most important thing you have to do is provide some sort of value. You can educate, entertain, provide some solutions, or anything else. But at the end of the day, whatever you do, your social media activities must provide enough value to some group of people. Once you identify some way in which you can provide value, you should create a content production strategy. You will use this content by posting it to your social media channels like Twitter, Facebook, YouTube, Pinterest, LinkedIn, and other social media sites. The best practice is to begin to build an audience of people through this content that you post. The right way to promote your business on social media is to build an audience who follow your content, consume it, and like you enough to do what you say when you suggest to them to sign up for something, or to buy something.

Learn much more about social media marketing good practice strategies

Full social media marketing tutorial to learn how the pros promote their businesses with it:

Advanced social media marketing course:

25 Facebook marketing strategies:

25 Twitter marketing best practices

 

facebooktwittergoogle_plusyoutubeby feather

App store comparison: GooglePlay vs. Apple App Store vs. Kindle And Windows Phone Apps

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

In this tutorial I do a mobile app store comparison and compare the pros and cons on GooglePlay vs. Apple App Store vs. Amazon Kindle App Store vs. BlackBerry and the Windows Phone.

Check out my mobile app business book and my mobile app business course.

While Android and the GooglePlay marketplace have the highest volume of devices, most of those devices are from third world countries where people will find it more difficult afford to pay for anything you are selling on your apps. Plus the ads you may publish on your apps bring in orders of magnitude less revenue than they would in western countries.

The Amazon Kindle app store is a great app store if you already have an Android app which you are promoting on Google Play. Chances are that you will have to make only very small adjustments to your existing Android app to have that app be compatible with the Kindle app store. In my experience, only the in-app purchase code had to be re-written, and if you link to the app store when you ask for reviews, obviously that also has to be adjusted as well.

Depending on how your app makes money, you might even find that other Android app stores from different countries might make sense for your app.

I don’t try to explain whether the Apple App Store is better than Google Play. That is a little bit like comparing apples (pardon the pun) and oranges. They both have very strong advantages. If you are a mobile app entrepreneur, you must launch your app on either of these platforms. If you do, for the most part, you should be ok. A problem might occur if you launch on something like the Kindle, or even worse Blackberry or the NOOK. The NOOK is a dying platform, and in my mind, the Blackberry is overdue to go away. The mobile platform from Microsoft seems doomed as well. Almost all lucrative mobile app users are using Android and Google Play or the iOS apps from the Apple App Store.

Learn more about the app business

Mobile app business book and course:

Mobile app business plan:

Mobile app monetization strategies:

Mobile app marketing:

How to become a great entrepreneur:

Step by step: how to start a business:

facebooktwittergoogle_plusyoutubeby feather

Got a mobile app idea? Should you learn to build the app or hire an agency or a developer?

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

In this tutorial, if you have a mobile app idea, I explain when you should hire a mobile app development agency or a mobile app developer, and when you should consider learning how to make apps on your own to make your idea for a new mobile app a reality.

Check out my mobile app business book and my mobile app business course.

If you have a mobile app idea, the first thing you might want to do is hire a mobile app development agency. If you had unlimited cash on hand, that might be a reasonable choice. But since most people don’t have unlimited cash, chances are that you will have to find more conservative or resourceful ways to get your mobile app idea developed.

Before spending a lot of money getting your mobile application idea developed, consider whether you can learn how to make apps. It will be very difficult, but you will learn a valuable skill and the whole process won’t cost you any money.

In my opinion, many people have mobile app ideas for a cool Android app or an iPhone app, but before you start working on your idea, try to foresee the future a little bit and see if you will be able to get people to use it and to make money from it.

Learn much more about the mobile app business

Mobile app business book and course:

Mobile app business plan:

Mobile app monetization strategies:

Mobile app marketing:

How to become a great entrepreneur:

Step by step: how to start a business:

facebooktwittergoogle_plusyoutubeby feather

How to price mobile apps & how much should your app cost. Also free vs. paid apps

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

In this tutorial I explain how to figure out the price for your mobile apps, when to charge for Android or iPhone apps, and when to make apps free.

Check out my mobile app business book and my mobile app business course.

All mobile app entrepreneurs are faced with the issue of how much they should charge for their apps. It is a difficult question. The answer lies in experience, savvy, and experimentation. Let’s explore some of the thought process behind finding the ideal price for your mobile app.

App Stores Prefer Free Apps

First thing is first. The trend in app stores when it comes to pricing your mobile apps is to make apps free. It is much easier for free apps to get exposure and downloads. Free apps get exponentially more downloads than paid apps. For that reason, the free apps make more money than paid apps because free apps can be monetized in a variety of ways like ads, in-app purchases, selling affiliate products, and much more.

The problem with making your apps free is obvious. As the developer, you probably prefer to make money from people paying you. You didn’t slave over your app just to give it away. And there is no guarantees that your free app will be lucrative because it is entirely up to you to experiment with different monetization strategies inside your free app, and there is no guarantee that you will ever find a great monetization strategy that is as effective as you need.

When It Makes Sense To Charge Money For Your App

Despite the app stores ecosystem pressuring developers to make their apps free, there are many different situations when you should make your app a paid app. Let’s consider them in no particular order.

One case when you can make your app paid is if you are able to get distribution from another platform. For example, if you have a large YouTube channel, you can funnel people from YouTube to buy your app. If you think about it, the whole point behind making your app free is to put it in a position to get downloads. If you get mass distribution from any other platform, and are able to funnel people from there to your app, you can make your app paid.

Another instance when you can make your app paid is when you don’t have the desire or resources to experiment with in-app monetization strategies. It can take a significant amount of your resources (time and money) to find an effective in-app monetization strategy, and there is no guarantee that you will ever find one. For that reason, you can just make your app paid.

Another case when you can make your app paid is if it is something very unique. For example, there is a famous app that lawyers use to study for legal exams. That app is paid, and it is expensive because it is a one of a kind app.

Another instance when an app can be paid is when you sell it to your existing customers as a product in your product line.

Another instance when an app can be paid is when the niche in which you are competing in is not competitive, and the app does not need to compete in the app store against similar apps that are free.

How Much To Charge For Your Paid Apps

Apps live and die by their reviews. What that means for your app price is that your users must be certain that they are getting a good deal when they buy your app. So you are forced to maintain low prices. The lowest price range is the $0.99 to $1.99 with 2.99 already considered mid-range for app pricing. These prices are very problematic because it it difficult to get people to open up their wallets, and when they do, you are only able to extract a few dollars. If a customer is ready to spend more money with your business, you have no way of making that happen.

Learn much more about the app business

Mobile app business book and course:

Mobile app business plan:

Mobile app monetization strategies:

Mobile app marketing:

How to become a great entrepreneur:

Step by step: how to start a business:

facebooktwittergoogle_plusyoutubeby feather

Is it a good idea to hire a marketing agency for social media, Facebook marketing or SEO

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

In this tutorial I discuss whether it is a good idea to hire a marketing agency or a marketing consultant or freelancer to help you with your social media marketing, SEO, or Facebook marketing.

Try my full marketing course with over 11 hours of content or my marketing book on how to reach 1,000,000 people.

In my opinion, if you are just starting out, you should learn how to do these things yourself for a number of reasons. The first reason is that after you learn a little bit about how to do Facebook, social media marketing, or SEO marketing that you will be able to tell whether the agency, employee or freelancer you hire for this will be doing a good job, and promoting your business correctly. You will be able to evaluate their strategy and execution.

Another reason I think that you should not hire an agency or a consultant is that very often you don’t know how good they are until after you have spent your money. All of them will tell you about how great they are, but you only find out if that is true after hiring and paying them.

In addition, many of the freelance marketers or marketing agencies, promise that they will use some of the most honest and best practices, but they often don’t. Instead, they often cut corners and do what seems like they did the job correctly where they really didn’t. As their customer you might only find out when you get penalized by Google or something like that, or if their efforts prove ineffective after a long time of trying and wasting money on it.

Learn how to promote your business like a pro

25 Facebook marketing strategies:

How to use hashtags to increase your social media reach on Instagram, Facebook and Twitter

Social media marketing tutorial:

Inbound marketing tutorial:

How to find a great domain name for a website or blog:

How to get a free domain name:

How to create a great marketing plan:

25 great Twitter marketing strategies:

facebooktwittergoogle_plusyoutubeby feather

How to promote your business with your own event series and speaking at other events

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

In this tutorial, I explain how to promote and market your business with events by hosting your own event series, or leveraging existing events that are organized by other organizations or people. Personally, I have done this with every business I have ever tried to start, and I find this to be an extremely effective marketing strategy for a number of reasons.

Try my full marketing course with over 11 hours of content or my marketing book on how to reach 1,000,000 people.

The biggest reason I like to promote my business with events is that you are able to reach a modestly sized audience with which you are able to make a strong connection because the events are places where people meet face to face, and talk to one another. This is very different than most types of scalable online marketing because while you can reach many people online, it is hard to forge a true relationship with them because all people can see is text, links, pictures, and at best video.

Once you are able to create great business relationships by networking with people at events, you can get them to become fans of your business, and to help you by promoting your business, introducing you to interesting potential contacts, and by getting other benefits that can arise over time as you maintain the relationships that were started while you were promoting your business with events.

Additional offline marketing strategies

Event marketing and handing out your business cards is a fantastic way to promote your business. But there are additional offline marketing strategies you can use to promote whatever it is you are promoting.  You can do flier marketing, door to door marketing, and even word of mouth marketing.

Here is a list of my best business books to help you start and grow your business as well as Udemy course coupons to my top online courses.

Learn more about marketing like a pro

For more event promotion strategies and ideas, make sure you watch the full event management playlist:

How to choose a price for events:

Event marketing ideas:

Event marketing tutorial:

Event marketing like a pro:

Social media marketing tutorial:

Inbound marketing tutorial:

How to find a great domain name for a website or blog:

How to get a free domain name:

How to create a great marketing plan:

facebooktwittergoogle_plusyoutubeby feather

Google Plus marketing: How to promote your business with Google Plus And Google Hangouts

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

In this tutorial I discuss how to promote your business with Google Plus. Google Plus has two interesting features. The first feature is Google Hangouts and the second feature is Google authorship (edit: Google authorship is now defunct actually). Since this video was made, Google authorship has been stopped by Google so let’s only focus on Google hangouts because they are great.

Try my full marketing course with over 11 hours of content or my marketing book on how to reach 1,000,000 people.

Here is how I promote and market my business with Google hangouts. First, you can record the Google hangouts and then post those videos on your YouTube channel. That can give you a lot of great content for your YouTube channel. This will help you get more people to discover your channel and eventually your business that you are trying to promote.

As an example of how rapidly social media marketing is evolving, one way people used to promote their business with Google Plus marketing was something called authorship. People would sign their names to articles and associate their names with their Google Plus accounts so that their accounts can grow authorship authority. For the last few years Google pushed the authorship idea, but in recent weeks they declared that the authorship initiative is dead. The hangouts feature is still available and going strong. I myself use the Google Hangouts feature to promote my business by interviewing guests using hangouts. The interviews go right to my YouTube channel, and I am able to promote the YouTube video with the interview on YouTube, which is a fantastic place to promote things.

More tutorials on how you can promote your business

Gigantic marketing playlist:

25 Facebook marketing strategies:

Social media marketing tutorial:

Inbound marketing tutorial:

How to find a great domain name for a website or blog:

How to get a free domain name:

Full SEO tutorial:

 

facebooktwittergoogle_plusyoutubeby feather