Monthly Archives: August 2016

Launching A Startup: All The Tech You Need To Sort Before Opening Day

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If you are getting ready to launch your new startup, you might want to sit back and consider everything mentioned in this blog post. After all, you need to be 100% sure that your business is ready for the public before it opens. And that means sorting out all your tech right now before opening day. So what exactly does your new business need before you declare it officially open? Read on to find out more!

Social Media Accounts

You should try and create a buzz about your new startup before it is even open for business. The best way to do that is on social media. Sign up to the likes of Twitter and Facebook to create professional accounts for your company. Start following people and sharing content straight away for maximum impact. Eventually, you might share an awesome piece of content that goes viral and gets you a load of new fans and followers! The more people know about your business, the more people will want to check out exactly what it is that you do once you open. You should also continue to use these social media accounts once you are open. Social media marketing is a big deal nowadays and can help your company’s name spread far and wide.

A Smartphone App

Many people now use their smartphone to browse the internet. Because of this move away from desktop and laptop computers, many companies are creating their very own apps. This then allows customers and clients to contact you and order from you while they are out and about using their phone. If you don’t have an IT department in your company, you can always hire a custom application development firm. They will work closely with you to design and develop the best app for your needs. Once you’ve created your app, be sure to tweet about it and share the news on Facebook to get people to download it. You should also add a link to it on the Apple and Android stores on your homepage.

Online Security

You should always strive to keep your company, employees, and customers safe online. Especially when they are on your website. The best way to ensure your customer and clients’ online safety is by using secure payment services. Companies such as PayPal are highly trustworthy and will ensure any money sent between you and customers will be safe and secure. There are various other ways to ensure that your office’s computer network is kept safe at all times as well. The best thing you can do is download the latest anti-virus software. You should also make sure that all your computers’ firewalls are always up to date. These security measures can help to prevent any cyber-attacks hacking into your system. You’ll prevent them stealing sensitive data and information.

Business Email

Have you ever received an email from a company that uses Hotmail, Gmail, or AOL instead of an email address with their own business name? It looks very unprofessional, doesn’t it? You should always get an email address with your company’s name in it to ensure that your business looks the part. It’s very easy to do and most of the time your website hosting company will be able to provide you with one. If you are working with a freelance technology consultant, they should be able to set you one up as well. This is a very cheap and effective way to help your business look completely serious and professional.

Newsletter

It’s impossible to think of a company that doesn’t send out a newsletter these days. They have now become a key part of online marketing. You can set yours up using companies such as MailChimp. Sending out a newsletter is a great way of keeping your customers up to date. You can also use it to announce any new products or services that you launch. Remember to always add links back to your website and social media accounts in your newsletter. That way, readers can easily get to your site and follow you on their Twitter and Facebook accounts.

Technology is continually updating, so there could be even more tech that you will need to adopt for your business in a couple of years’ time! And you will notice the difference if you do keep up to date with all this tech. It’s there to help your business. By adopting all the above services and products, you will certainly find that your company’s productivity increases. And sales will go right through the roof!

 

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Improve Your Website’s Experience: Make Your Ads Less Annoying

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Hosting advertising on your website is an excellent way to make money from your content. Several types of site owner choose to have on-site advertising to help them earn money. It’s the primary form of income for sites such as blogs and online magazines and news sites. However, advertising can prove to be an annoyance for many visitors to your website. It could slow down the site’s performance or deliver irrelevant ads. Many people choose to use an ad blocker so that they don’t have to look at adverts when they’re browsing. If you want to make your ads better, try some of these techniques.

Go Beyond Single-link Banners

It can be tempting to make a lot of your adverts large and colorful banners. While these might be eye-catching, they can also be very annoying for some people. They might slow the site down and draw attention away from your content. Plus, there is only one link there, which doesn’t help you make the most of your advertising space. Another option is to consider using something similar to the Enzymic banners management tool. You can create a multi-link advert that advertises relevant content to your audience. It’s easy to create one without any design knowledge. Plus, t can provide useful information for your visitors.

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Sell Your Own Advertising Space

A lot of site owners start off using a pay-per-click ad system to display adverts on their site. However, these aren’t always the best choice for your website. They might deliver ads that are related to a visitor’s other browsing habits or your site. However, they can often appear to be random and different visitors will see different adverts. If you would rather select your ads, you might prefer selling advertising space yourself. Pick some places to put your ads and let brands know that you are selling the space. You can then filter the advertising to ensure it’s interesting to your visitors.

Make Sure Ads Don’t Slow Your Site Down

One of the biggest annoyances for people, when they’re browsing, is adverts that slow down sites. Not everyone has a super high-speed internet connection or browser. Too much advertising or the wrong type of advertising can mean that a page loads extremely slowly. People then turn to ad blockers so that they can remove adverts and speed up their browsing experience. You need to think carefully about the advertising you use to ensure it doesn’t ruin the overall experience of your site.

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Be Careful with Placement

Another thing to consider carefully is advert placement. Putting your ads in the wrong place can be annoying and make people leave your page straight away. Avoid putting too many ads at the top of the page, so the viewer can only see adverts when the page first loads. Overlay ads can be very annoying too, especially if they take up the whole screen. If the visitor can’t find the “close” button, they might just hit the back button instead.

The ads you put on your site can make or break your visitors’ experiences. Don’t put them off by going overboard.

 

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Legal Issues Every Business Owner Needs To Prepare For

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As a business owner, there are all kinds of pitfalls and dangers which you have to be aware of. Failed marketing campaigns, unstable cash flow, and various other hiccups should all be big concerns. However, a lot of business owners neglect to do their homework when it comes to legal challenges. These can really take you by surprise and ruin your profit margins, so here are some of the big ones to avoid.

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First of all, patent and copyright issues. Technology is really racing ahead in 2016, so it’s fairly likely that your small business has something to do with a cutting-edge technological niche. Companies at the forefront of modern tech are often up against some serious patent litigation, which can spell disaster in the wrong set of circumstances. It’s pretty common for some companies to secure a patent, and then sit on it for years in the hopes that some other business will violate them, giving them a nice, easy injection of capital. When you’re first developing a new product, it’s essential to make sure your R&D guys are researching any patents and copyrights which may be relevant. You can start off by reading some of the information on the Patent and Trademark Office website

Another serious problem comes up when business owners fail to remit payroll or sales taxes to the appropriate government agencies. By law, all businesses must collect sales and payroll taxes, and remit them to the right agencies. Failing to follow through with this process has often resulted in promising businesses being shut down in the past. I’m sure you don’t want your dream to end as soon as it’s started, so make sure you don’t make this legal blunder! You should be using a payroll service which allows you to remit employee and employer taxes automatically. Setting up a separate account for the collection of sales can also be helpful. If you’ve run into any pitfalls when it comes to filing taxes, you should speak with a tax attorney immediately.

Discrimination and harassment cases are another major legal concern which all business owners need to be aware of. Any ethnic, sexual, age-based or other kinds of discrimination can lead to some seriously costly ramifications for your business, not to mention completely destroying your professional reputation. If you don’t want one little dispute to drive your whole business into the ground, then you need to ensure your legal and HR departments are extremely well prepared for these kinds of cases. Make sure you’re finding regular opportunities to monitor your colleague relations, and check that no kinds of discrimination are affecting the decisions of your mid-level and senior managers. Even small-scale discrimination between different cliques in the office can be the warning signs for a total storm. Because of how much the media loves discrimination stories, it’s essential that you iron out these problems before they explode.

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As you work on growing your business, be sure to keep an eye out for these costly legal issues. A little preparation can save your company!

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Scale-Up a Start-Up

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Are you thinking about taking the plunge and starting your own company? Are there too many business terms flying around your head? Just to add to the confusion, I’ll include one more, scalability. Simply put, in business terms it is the ability to perform under an increased or expanding workload. This is key to making sure businesses don’t fall at the first hurdle. So, before you pack in your boring desk job and start your entrepreneurial career, here are some ways to prepare your start-up to scale-up!

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1. Know Your Basics

It may be stating the obvious, but you need to know the simpler things before tackling the bigger tasks. In terms of your product, who is it for? Is your product line “market fit”? Do you have the required funds to get it off the ground? If not, why not? Solving these issues can help avoid pitfalls later on.

2. Know What You Want

Businesses that fail within their first year are preoccupied with the notion of making a profit when the focus should be the product and its target (see 1.). An article, such as the one in Forbes about Hampton Creek, illustrates this point.

3. Hire The Right People

The people who will be working for you are all investments of the relationship kind. So make sure they are the kind of people you can empathise with and share the same values as you. It’s often too easy when starting out to hire anyone off the street so you can make up the numbers! Also, people with many transferrable skills can be incredibly handy in the world of a start-up where numbers are tight. The same goes for hiring outside of the company, who has the best reputation in law and other aspects?

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4. Keep Your Eye On Social Media

Comments on social media are like making word-sized footprints in the mud, but these prints don’t get washed away so easily! Watch very carefully what people say about you online, because making a PR belly-flop in the early days can cost you dearly. By the same token, filtering the positive comments may be a quick way to massage the ego and give yourself a pat on the back, but is it pointing out where the product can improve? In short, no.

5. It’s Your Business…

And it needs to function with or without you. If the business cannot function without you putting in a 60 hour working week it may be worth reassessing your role. Stepping away and taking a week’s break may seem daunting, but to return and find that it is doing just fine can encourage you to work on other aspects of expanding into different avenues.

The world of start-ups is, of course, a competitive one. By following these steps, you can make sure that you can take that plunge into a pool of endless possibilities.

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How To Online Market Your Start Up Bar Business

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Following a lifelong dream or just looking for a change of career? Starting and running your own bar in your town or city can be a fun and viable business option for many people. It can also bring about a good turn of profit. In 2014, a study showed that the US alcohol industry was responsible for $245 billion’s worth of economic impact on the country. But it’s not all just serving beer and enjoying a tasty payslip – running a bar involves a lot of hard work. Plus, the online image of your bar is now as important as the place itself. If you want your bar to stand out in an already saturated market, follow the online marketing tips below.

Plan your social media strategy

Decide from the word go who is going to be running your social media accounts. Ideally, this would be one or two people from the management side of things, but don’t forget your ‘people on the ground’. There’s nothing better than real-time updates from your bar on social media, so get your staff involved. However, you need to be pretty ruthless with this. Stress the importance of good spelling and a professional photo. If you have members of staff who can’t uphold these values, hand the baton over to someone else. Remember, your staff are also your salespeople. Whether these be head office salespeople (if you’re a bar group) or simply your bar staff, make sure they know how to sell to a savvy, online audience. Sales enablement services can help focus your sales staff and thus help increase revenue.

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Image from Pexels

Set up a professional website

Your website is how you present your business to the world, so make sure you get it right. In this day and age it is no longer essential to spend a fortune on a professional website designer. Website builders such as Squarespace, Wix or WordPress allow you to use templates to easily create your dream page. Also consider using landing pages rather than a traditional website. This will give your website a more modern, sleek look, and is often easier for the customer to navigate. Stick to a basic colour theme and if you have HD pictures of your products, consider using them as a backdrop.

Be responsive

Give your business a friendly, engaging online voice. If someone gives you a good review (be it on Facebook or Tripadvisor) thank them and tell them you hope to see them again. Likewise, if you have a complaint, make sure to answer it promptly and responsibly. Even if you think the complainant is just a picky customer (and there’s plenty of those about!) remain professional and try to resolve the issue. Much of your bar’s reputation is now built online, so do all you can to keep the peace.

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Image from Pexels

Engage with local online media

There are plenty of online guides for towns and cities available these days. If you have the funds (and the guts) run a press night where you invite local online journalists and bloggers for some freebies. It will be stressful and tiring, but the glowing reviews and subsequent custom will be worth it!

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What it Takes to Operate a Financial Services Business

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If you want to run a financial services business, first you should ask yourself why you want to do it. You should be going into it for the right kinds of reasons. If you want to make some fast money and move on, this is not the business sector for you. This is a sector in which patience and planning are rewarded with profits. Many people have tried and failed to succeed in this sector. This is usually because they have not planned things properly. It’s a problem that many new business owners make. But it’s something that can be disastrous.

The financial services sector is highly competitive. There is no getting away from that fact. You should be aware of how difficult it is to secure clients and find success when you run this kind of business. That doesn’t mean that it’s an impossible mission though. You just need to know what it takes to succeed and how you can make sure that your first steps are the right ones. Here’s what you should do if you really want your new financial services business to hit the ground running.

Research the Local Competition

The landscape is crowded and competitive in most parts of the world when it comes to financial services. There are many top businesses offering professional and reliable services. It’s vital to understand what your business will be up against when it opens for business. That’s why you should be sure to carry out some market research on the local competition. Then you can find out all about them, and maybe even start to formulate plans to exploit their weaknesses. Without a strong knowledge of the businesses you will be competing against, finding success will be impossible. This should be carried out early on while your business plan is still being put together.

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Understand Laws and Regulations

One of the things that’s vital to understand before you start a financial services business is that it’s a tightly regulated sector. Regulations are in place to protect the finances of customers and prevent exploitation. Therefore, these regulations are important. In the banking and lending sectors, the regulations are even tighter to prevent illegal practices. In the after of the financial crash, regulation was tightened further. It’s vital to understand every applicable piece of regulation, as well as the laws that might affect the sector you operate in. Failing to do so could land you and your business in hot water later on. It’s a risk that’s not worth taking.

Raise Enough Capital

It’s never cheap to start a business. But this is particularly true in the financial services sector. You can rarely find success in this sector without having some form of financial backing. Many new entrepreneurs look for angel investors to put money behind the idea. If you have an innovative idea and a solid business plan to present to potential investors, this should be possible. Many companies that don’t have enough capital fail to survive past the first few months. Because of how competitive the industry is, businesses without enough money simply fall away and fail quickly. If you don’t have the money, it’s important to start looking for investors before the business is up and running.

Established and Clear Services and Fees

Different financial services businesses offer different services. You need to make it very clear to the people what you are offering. Financial services is a pretty vague term. It can mean many things, and you don’t know what people will think of when they hear it. So, consider how your potential customers perceive your business. Then ensure that this perception is correct. You should then set your fees and prices in stone. People want to know how much they have to pay for your services before they even contact you. You can make this possible by making things like this clear on your website.

Secure Your IT and Network

These days, every financial services company has to use complex networks and IT systems. This is simply a part of the job, and it can’t really be avoided. So, if you want to find success, you really need to make sure that they are as secure and as safe as they possibly can be. The fallout in the aftermath of something like a leak or hack can be disastrous for customers and the business alike. And financial services companies are always high on the list of criminals’ targets when it comes to hacks. Getting basic IT support and strong security measures in place is vital, so don’t put this off until later.

Build Trust with Clients

People care about their money. They want to know that the people that they entrust it with can look after it. It doesn’t matter whether you’re handling investments or providing loans; people will only do business with you if there is trust. Why would someone take or give money to a company that doesn’t really seem like it can be trusted? You’ll be working with clients on a one-to-one basis in most cases so that personal relationship is important. If you can manage to make authentic connections with customers, they will find it much easier to trust your company. Once that trust has been gained, it needs to be nurtured and enhanced over the duration of the relationship.

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Know How to Juggle Data and Stats

If you’re the kind of person that is not great with numbers, then your job will be even more difficult. You can’t expect to succeed if you don’t really understand what you’re doing with numbers. Of course, if you hire the right experts and managers to track data and monitor stats for you, you can get away with this. But in those early days when your business is still small, it can make sense to keep your team small and your wage expenditure low. In the world of financial services, statistics and data are vitally important. This is what it’s all about, so you can’t just ignore these important factors.

 

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Constructive Tips For Building A Construction Company

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If you’re looking to start a business, going into the construction sector might be your best bet. Statistics show that five of the ten fastest growing industries in small business are related to construction. It’s a continuously popular sector that only seems set to grow more.

There are many different construction services you could offer. Some construction businesses build residential or commercial buildings, based on plans given to them. Some renovate homes or carry out small maintenance projects. Construction can also include things like roadworks. Whichever you decide to go into, here are some tips to help you build your construction business.

Plan, Fund, And Execute

Like with any other startup, there are certain things you’ll need to do first. Start with a well-written business plan. Think about who your target market is- homeowners or commercial property owners. You could also do construction for real estate companies. Also consider what geographical area you’ll operate in, who your competition is and how you’ll make a profit.

You’ll also need to get funding. Taking out a business loan is the easiest way, but you could also discuss your plans with investors. Funding is of particular importance to construction companies. You’ll need to spend a lot on equipment and materials to provide the best services.

Use Internet Resources

There are many web resources out there designed for construction businesses. It’s a good idea to use the Best Construction Project Scheduling Software for Subcontractors. This can be used on computers and smartphones, so those in the office can communicate with field workers seamlessly.

You can also use websites to advertise your services. Listing your business on HomeAdvisor will make you visible to those looking for building or renovation services. You should also get yourself listed on Google Businesses.

Find Employees

The kind of employees you can use in a construction business can vary. You might have hired employees, subcontractors, independent contractors, or a mix of all of them.

You’ll need to find ways to fill in all the jobs you need doing. For example, if you’ll be using cranes, you’ll need a licensed crane operator. Other types of workers you might need include brick masons, carpenters, and general laborers. Also, make sure to have good management and foremen to overlook projects.

Follow Regulations

The construction industry often involves many dangerous operations. Because of this, there are many laws and regulations associated specifically with the sector. Make sure you familiarize yourself with the things you need to know.

Health and safety measures are crucial when working in construction. Make sure all your workers, including contractors, are protected when working under you. This will prevent any liability issues. There are also a lot of things to consider when constructing buildings. Make sure you use the right materials for each job. Ensure buildings you work on are stable and energy efficient.

Build Your Client Base

With your construction business underway, you’ll want to start finding customers. Construction firms often bid on projects. This usually involves presenting the lowest price to the buyer needing construction work. As your reputation grows, more clients will come to you for your high-quality construction work. Be sure to market your company and let people know what you can offer them.

 

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Keep Your Trucking Business Efficient with These Amazing Strategies

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Efficiency is a major concern no matter what business venture you’re in. And with good reason! Inefficiency costs resources, which ends up costing money, which ends up costing jobs. If you want your business to succeed, you have to tackle inefficiency as a priority.

But how exactly do you do that if you’re in the trucking business? It’s true that it gets a little more complicated here. But that doesn’t mean it’s impossible. Far from it…

Fuel

When people think about efficiency on the road, this is usually what they’re talking about. And thee right to consider it, too. The fact is that the commercial operation of vehicles is responsible for nearly 6% of the total worldwide greenhouse gases. That doesn’t make trucking the biggest offender, not by a long shot. But it does mean that you need to be very careful in this area.

If you don’t want to consider it environmentally, then look at it this way. Fuel efficiency saves you money. Like, a lot. So you want to make sure that all of your drivers are informed about the various dangers to the environment and methods of saving fuel. You can also check the fuel efficiency of a given vehicle before purchasing it for your business.

Networking

What are the biggest problems when it comes to efficiency in trucking? Well, what causes most of the efficiency problems in general business? Often, it’s someone not knowing what to do. When someone is driving out into new territory, they usually don’t know the quickest routes. It can also be unscheduled downtime. This sometimes takes the form of workers… well, not working! Problems in communication also contribute to efficiency drops.

But how can you tell that all this is even going on? When the manager of a given business doesn’t know there are any problems, then there’s not a whole lot they can do to fix them. Some in the trucking business may not understand that there are ways of finding out about these sorts of efficiency problems. The right GPS fleet tracking system can deal with all of the problems mentioned above.

Client location

There are a lot of trucking businesses out there that operate from a single base. This is understandable, of course. The nature of the business is in transport, which makes the entire business model a bit more fluid. But one thing to consider is that this usually means you’ll have trucks going from one place, to all across the country, and then back again. This costs a tremendous amount of… well, everything. Fuel, time, money, you name it.

One of the best ways of improving efficiency in your trucking business may be to expand it. This isn’t an option available to everyone, of course. But if you have the resources, you may want to consider it. While expansion does come with a lot of complexity, it also spreads your business across the country a bit more. That means that drivers can get to client locations faster because they’ll be closer. This may also increase customer satisfaction, bringing more success to your business.

 

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Top Tips to Running an Efficient Online Business

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Running an online business is no easy task. It involves facing constant challenges and trying to overcome them with resources you have available.

Making the transition from a traditional business to an online one can be very stressful. Don’t worry though, as it can be rewarding if extra care is taken.

Being as efficient as possible is key to running a successful online business. Modern customers know exactly what they want, and they want it fast.

If your business can’t handle the demands of your customers, you will never succeed.

This is why it’s very important that you follow the right steps, in order to have an efficient business that runs smoothly.

Going digital

Going digital is quite a big task. It involves a lot of hard work and preparation. It’s rather crucial that you come up with a solid plan prior to opening your doors to the public.

Building a good-looking and functional website is typically the first step to running an online business. It’s where all your products will be presented, and what the public will associate you with.

Having a faulty website that’s constantly down, could ruin your reputation. Customers don’t like waiting, and there are many alternatives they can simply turn to.

You don’t want to lose business only because your website isn’t up to scratch.

Technical difficulties are almost a guarantee so having an IT support team at hand at all times is a must.

There are many such services available out there, such as computer-eyez.com, that offer IT support around the clock.

Depending on what you’re trying to achieve, it could be a wise idea to invest in such a service.

It is normally cheaper for a small business than hiring an entire IT team.

Strategy

Once your website is up and running, it’s crucial that you put a strategy in place to ensure that your business is visible.

Having a strong presence online can make or break an emerging business. If you want to succeed, make sure you have a strong strategy that you can use.

It can be as simple as setting up a social media account for your business. Digital marketing doesn’t necessarily have to be complicated and confusing.

If you’re not comfortable with marketing, you can always start small and see where the journey takes you.

What’s important is that you have a strategy in place, any strategy. It will most likely evolve as time progresses, but having it on paper will help you better manage your business.

The digital world can be a scary place for an emerging business, but it doesn’t have to be. If you start out the right way, you are going to be successful. Don’t let the fear of the unknown stop you from running a successful online business. Remember that we all have to start from somewhere. Just because you’re not an expert today, doesn’t mean you’re not going to become one in the future. Don’t be afraid to think big, just remember to be smart about it and you will succeed.

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Internet & Modern Business: The Good, The Bad, And The Ugly

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The internet and modern business go hand in hand. But, is it a match made in heaven? In this article, I’ll look at some of the good, bad, and ugly things about the internet and businesses.

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The Good

Easier To Start A Business

There’s no denying that the internet has made it much easier to start a business. All you need is an idea, and everything else can be set up in no time at all. Often, you don’t even need a business loan to get started. People are setting up businesses from their bedroom, and making a lot of money while they’re at it.

It’s opened the door for young entrepreneurs to step in and take advantage of modern technology. There are plenty of businesses you can set up online, using the internet. The most popular of which has to be an online retail store. Selling things on the internet is simple. It doesn’t cost a lot to set up, and the money can be brilliant.

The internet has also made it easier to start traditional businesses too. People can apply for business loans online and get the money to finance their startup. There are also loads of articles providing tips and guidance for people wanting to start a company. They can read up and gain knowledge of how to do things, which makes it easier for them to start.

More Effective, Targeted, Marketing

The growth of the internet has led to more effective marketing for businesses. What’s more, marketing is now more targeted than ever. You can zero in on your target audience and promote products to them.

Companies are far better off because of internet marketing. It offers a more cost-effective way of promoting your business too. Social media can be used for free, and is highly effective. The best thing about internet marketing is that you can extend your reach. Instead of only promoting to your target market locally, you can promote to the world!

All of this means there’s a greater chance of your business finding customers. What does this lead to? More sales, of course! More sales mean a higher chance of making a profit, which means your business is successful.

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The Bad

Increased Copyright Infringements

The internet has made it easier for people to steal other companies work. To make matters worse, it’s also harder to deal with copyright issues. There could be a website out there that sells your products without you even knowing about it. Or, they could use your brand name and logo, and you may be none the wise.

 

In the business world, copyright is a serious issue. There’s nothing worse than having your work/ideas stolen. You spend hours and hours building your business, just to see that someone has tried to steal and copy things. Back in the day, it was harder for copyright to go unnoticed. You’d easily spot it, and get it dealt with as quickly as possible.

But, the internet is a very big thing. There are billions of people using it, which makes it hard to police. And, when you find copyright infringement, it’s difficult to take all of it down. Thankfully, there are companies that offer a DMCA takedown service. They find all your copyrighted work and get it taken down as soon as possible. It can still be tough to get rid of everything, but it’s certainly easier than doing it alone. Make no mistake about it; the internet has made it harder for modern businesses to deal with issues like copyright infringement.

More Competition, Harder For Small Businesses

As mentioned earlier, the internet has made it easier for people to start businesses and grow. It doesn’t take long to set everything up, and you can rake in loads of money. However, this increased ease has led to a problem. There’s now so much more competition out there for budding entrepreneurs. As a result, many small businesses find it hard to survive.

The problem is worse for businesses that don’t operate online. All those small family businesses that spent years working hard are now in jeopardy. They’re being brushed aside by new and exciting online businesses.

Don’t get me wrong, competition in business is a healthy thing. You need competition to motivate you and push you to be better. But, the internet has made it difficult for some businesses to compete. They don’t have the resources to stand up against some of the big online businesses of today.

The Ugly

Internet Abuse

Obviously, the internet can be a very good place for businesses. But, it can also be a horrible place too. And, when I say this, I’m mainly talking about social media. Everyone knows that it’s a fantastic marketing tool. But, there are some shocking truths about it that hardly anyone mentions.

 

Namely, social media sites are a breeding ground for internet trolls. Anyone with a business account can testify that you get your fair share of abuse. No matter what you post, someone will pop up with an abusive and disgusting message. Often, it’s not directed at you, but at other people engaging with you. There are no two ways about it; it’s just an ugly mess at times.

 

The thing is, it’s also a big problem for your business. It makes you look bad if you’re constantly bombarded by internet trolls. Other people will see the abuse and get put off by your company. They’ll wonder what you did to deserve all these horrible things being said. In reality, you’ve done nothing, and an internet troll is just doing what they always do. But, you can also receive abuse from disgruntled customers. When something goes wrong, they’ll take to social media and let it all out for everyone to see. The internet has made it much more difficult to have private conversations with customers. If one person has a problem, you can bet they’ll let the whole world know about it in seconds.

As you can see, the internet isn’t 100% positive for businesses. There are some bad things that occur because of it. However, it’s not going to disappear, so companies need to get used to it.

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