Monthly Archives: September 2016

The Devil is in the Retail! 4 Tips To Enhance Your Retail Company

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How can you run the best possible retail business? There’s more than one answer to that question. And it’s important that you understand the options you have for your company. You have to make sure you follow these 4 tips, and use them to enhance your retail business.



Go the E-Commerce Route

If you have a modern retail business, you’re going to have to go down the e-commerce route. This is something unavoidable because you’re going to have to appeal to the broadest possible audience of consumers. It’s pretty clear that the future can be found in e-commerce these days. US online retail sales clocked in at over $300 billion last year. And the U.K. saw figures reach north of £52 billion. These figures should be an indicator of just how much e-commerce matters to you as a business.



Use Software to Help You

You need to make use of the technology that is around these days. And that means using business software to help maximize your potential. You have to think about global trade logistics when you run a retail business. And there is plenty of software you can use that will help you to provide better trade solutions for your company. This is crucial for getting the best out of online trading and ensuring repeat custom. Using software also makes things a lot easier, and helps you keep your business streamlined as much as possible.

The Store Matters

It might sound obvious to state it, but the store really does matter in retail. And, strangely, so many people overlook it as a secondary issue. You have to understand that the store is what casts the first impression of your company. People are going to judge the business based on the way the store looks. So it’s crucial to keep everything tidy and well organized. In this digital age, it’s easy to place more emphasis on your online store. But, physical stores are still the preferred choice for most Americans. So, you have to see to it that your store is as well presented as it can possibly be because this will increase traffic to the store.


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Learn About Ordering

When you are running a retail company, you’ll need to pay close attention to the process of ordering. This is key to getting what you need for the business on a weekly basis. You’re going to have to order equipment and stock from your suppliers, and you need to get this right. The best thing to do here is to make sure you implement some management software. This will help you track what you’ve sold and ordered. And it will make the process of ordering a lot easier as well. That way you reduce the risk of over orders and having lots of waste or stock you can’t get rid of.



The retail industry is one that can be highly lucrative if you know what you’re doing. It’s important that you take the time to try to enhance the business as much as you can. And that means you need to focus on the things that matter to your company.

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Boost Your Business’s Bottom Line With These Money Saving Tips

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Picture from: Pixaby

Always being on the ball will help you run your business more efficiently which in turn will save you money and boost your bottom line. There are probably lots of ways you are unintentionally losing money or not making the most of what you have. Below are some ideas that will save both time and money so you can free up some cash flow for better marketing or more inventory in the future.

Build Up Your Referrals

Building up referrals is often overlooked by businesses. However not only will it save you money on marketing and PR but it will also make you money, as potential new clients are sent your way. A great referrals list can secure many new projects or sales for your business. To build up referrals share your ideal client profile with your current customers. They can then work out if they have any friends or family who may benefit from your services. And you will get the ideal clients too. Use networking events to create groups that will refer each other’s businesses to their clients. And always live up to the expectations of the person who is referring you. Deliver quality, service and expertise at all times.

Create A Virtual Office

Save a ton of money on unnecessary overheads by ditching the physical office and using the services of a virtual office instead. You’ll save on rent, furniture, computers, printers and tea and coffee. And your employees will appreciate flexi-hours and no commuting. Companies such as offers pay monthly services with everything from giving you a prestigious city address, access to a mail box and also PA and reception services that can take your phone calls for you. Even if you work remotely, it is still beneficial to have an impressive city address for your ‘virtual’ office. Clients and customers will feel more assured and confident in your services if they are not sending correspondence to a home address. Using PA services will also save money on hiring a full-time PA/receptionist.

Hire Temps And Interns For Ad Hoc Work

Do you hire staff on a full-time basis but are often left wondering what they are doing half the time? Then why not cut your costs by hiring temps and interns instead? Temps can be brought in at busy periods of time or when special projects are coming up. This is far more cost-effective than hiring full-time staff. And interns will appreciate the experiences that can be gained from working for a small business. They are not work-shy and will be keen to learn and take on more responsibility.

Tax Deductions For Home Based Work

Get savvy about the deductions you can make for home-based work. You can deduct a section of your rent/mortgage and utility bills as business expenses. And you can also deduct certain home maintenance expenses. Work out the percentage of square footage your office takes up in your home and this will be the percentage you can deduct off many of your bills. You can deduct your whole phone bill if the cell is used purely for business. And the same goes for anything you do to the room you use as your office space. If you’re business smart, you won’t fail to claim your home-based tax deductions. You can contact the IRS to find out all the rules and regulations that apply to your circumstances.

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Brilliantly Simple Business Plan For A Real Estate Brokerage!

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For many, a real estate brokerage is a great business idea. It offers an interesting way of making money and starting a company from the ground up. The secret to success lies within careful planning. So, I have a simple business plan that you should follow. Find out more, down below:

Settle On A Percentage

For a broker to make money, they have to take a percentage of every sale. This is very important, for multiple reasons. Obviously, the bigger the percentage, the more money you stand to earn from each sale. However, if you offer too big of a percentage, you might scare away some potential clients. The trick is settling on a percentage that keeps everyone happy. It’s small enough to make clients comfortable, and big enough to earn you a good cut. Spend time researching what other brokers are offering, so, you know the average percentage in the current market.

Find Contacts

A real estate brokerage can do a lot more than most people think. From the outside, it seems like you just lead people around houses and pocket the commission. But, a good brokerage will offer additional services. You can help buyers with house surveys and the legal issues when buying a home. To do this, you should generate some business contacts. Find yourself a surveyor and solicitor that will work alongside your business. Try and strike a deal whereby you help each other out. If you have clients that need houses surveyed, you send them to your contact. Similarly, if they have clients that need to sell a house, they send them your way. Everyone wins, and your business can start growing.

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Generate Leads

Finding leads is a massive part of your real estate broker business. Without any, you won’t be able to sell any properties. So, when a client comes looking for your help, you have to shrug your shoulders and say sorry, we can’t help. My advice is to look for real estate lead generation tools that help you get started. These will provide you with a list of people that are ideal for your desired properties. As such, you’ll find it a lot easier to sell your clients properties and make a lot of money in the process.


Every good real estate brokerage is built on solid advertising. You’ve probably walked past countless homes that have for sale signs outside them. What you notice is that they’re branded by the brokerage selling the house. The more you see these signs, the more you become aware of the real estate broker. So, your business has to advertise as much as it can too. This increases awareness of your company. Plus, it helps get your clients properties out there and seen. More people will notice your adverts, and you can gain more interest. As well as the classic signs, you should advertise online and in local newspapers.

Follow the steps in this plan if you want to get your company off the ground. Make no mistake about it, starting a real estate brokerage is hard work. There’s lots of competition, so, you must do what you can to stand out!

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Been There, Done That: Business Growth Advice From Those Who Made It

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Today, most people think of Google as a multi-national mega company with more power than most governments. But less than two decades ago, the company was little more than an idea in the minds of a couple of kids at Stamford. Google got its start when its founders, Larry Page and Sergey Brin looked for a way to search the internet. They came up with a system based on the number of links between a given page and the rest of the web. The more links, the higher it ranks in search results.

Page and Brin operated the quintessential startup, literally out of their dorm room. But despite the growth of Google as a company, they took their startup ethos with them. You won’t find stuffy hierarchies or stagnant departments here. Google has got “startup” weaved its DNA. The company’s experience serves to illustrate a point. Often the only difference between a startup and a billion-dollar business is time, luck and hard work.

If you’re just starting up, you’ll probably know all the statistics on business failure rates. The majority of businesses fail within the first year. And around 90 percent of companies aren’t with us eight years later. With the odds so firmly against most startups, what’s the advice from the people who actually made it happen?

Elon Musk, SpaceX And Tesla Motors

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Elon Musk is perhaps the biggest dreamer and entrepreneur of the 21st century so far. He seems to have an ability to combine outlandish ideas with a successful business model. And it’s meant that he’s been able to disrupt not one, but three separate industries. Take SpaceX, for instance. Musk launched the private space company because he wants humanity to be a multi-planet species. He isn’t motivated by money or by fame. What matters is that humans spread out across the cosmos and avoid going extinct. As far as business plans go, it’s sounds totally crazy. Where’s the ROI? Where’s the product?

Despite all this, Musk has made it work, mainly because of the failure of NASA to deliver payloads to Earth orbit. But along the way, he’s had to endure some scalding criticism. And this, he believes, is one of the most important things you need to be able to do as an entrepreneur. Musk takes as much feedback as he can get from his people. Whenever he has an idea, he actively seeks critical feedback. In fact, he’s so keen on feedback; he’s developed a system to squeeze it out of people. Often, people don’t want to give out negative feedback because they’re afraid of what you might think. It’s important, he argues, to use nuanced tactics to get them to tell you their mind.

It should be noted, however, that Musk isn’t saying you have to do what your critics say. It’s just that they might have valuable information that will help you make better decisions.

Steve Ells, Chipotle

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Steve Ells decided he was going to get into a pretty tough market. The fast-food business wasn’t like the space business. There were already dozens of companies competing for business when he first entered the space. But Ells had a different vision for fast food. He was an art history major at college, and he wanted to bring the artistic into the fast-food world. Ells had a vision for chipotle. It wasn’t going to be just another fast-food outlet. It was going to be something that reflected his local neighborhood taqueria. The emphasis here was that it was important to elevate fast food to a place it had never been before.

Ells’s advice is simple. Look at the industry you’re in, and find a way to do it better. Today, there are so many opportunities for businesses to differentiate themselves from the competition. Businesses can employ a high-quality video production company to create masterful and artistic advertising. They can consult with leading visual consultants, to bring their ideas to life. And they can create stylistic differences between themselves and the competition, setting themselves apart. It’s funny: Chipotle uses the same raw ingredients as any other Mexican fast-food outlet. Yet, somehow, the brand is far more appealing.

Steve Jobs, Apple

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After Jobs died in 2011, many predicted that Apple would slowly slide into oblivion without his leadership. That hasn’t happened. But the company isn’t the innovative force that it once was. We’re still waiting for the next big breakthrough product. Will it be a car? Will it be an implantable device? Will Apple send humanity back to the Moon?

Many wonder whether, without Jobs, the company has what it takes to continue innovating the way that it did when he was alive. Jobs was a very special person. He was widely recognized in the industry as obsessive about his work and his company. And that, of course, shows up in all of the products he oversaw while at the helm. But what was his advice to people wanting to follow in his footsteps?

Love, actually.

It turns out that Jobs had a bit of a soft side we didn’t always get to see. But, according to the man himself, his hiring decisions were made on the basis of love. Of course, that’s not to say that technical expertise wasn’t important: it was. It was just that Jobs wanted something more than that. He wanted people who loved Apple the brand. And he believed that if they did love his company, all else would take care of itself. When you love something, he reasoned, you do what’s best for it. You’re not so concerned with what’s the best decision to get your next raise. You’re not all that bothered about what’s best for your boss. You just care about the job you’re doing, because that’s what counts for the company.

For Jobs, his business was his baby. It didn’t matter how big it got; he still thought of it as he had done back in the 1980s. It’s no wonder, therefore, that he wanted people who would love it and cherish it as he did.

Jerry Murrell, Five Guys

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Jerry Murrell didn’t find immediate success as an entrepreneur. In fact, he’d been trying to get something started for nearly two decades. He kept hammering away on various projects, but it wasn’t until his four sons were university-aged that he found success.

The expression, “can I have fries with that?” is usually associated with dead-end careers going nowhere. But Murrell has figured out a way to make that question work for him. He and his four sons set up a food business. Murrell had to continue working his day job in finance for months after the firm was established. But from the beginning, he operated on an important ethos. If you pay a visit to any of his shops, you won’t find extravagant decor. Instead, you’ll just find good food. Murrell is one of those old-school entrepreneurs who believes that nothing matters except the product. All the business’s money gets plowed straight back into the food itself. This, according to Murrell, is his real secret ingredient, and the reason his business is so successful.

Ron Bodkin, Think Big Analytics

Ron Bodkin is the CEO of Think Big Analytics. It’s a big data company looking to cash in on one of the most important technologies of the century so far. Bodkin has an important suggestion for small businesses looking for growth: adaptability.

He believes that if you want to get a good return on your investment, your company needs a roadmap. But, he says, this roadmap can’t be rigid. Instead, it needs to have course corrections built in at every stage. There’s no guarantee that the market will demand what you think it will demand. So companies need to have a level of flexibility built-in. Sticking to “the plan” at all costs is a big no-no. Entrepreneurs, he says, need a business model that can be tweaked and refined as required.

Vincent Mifsud, ScribbleLive

Mifsud has some sage advice for startups with lots of venture capital. He has noticed that capital-rich startups burn through cash like there’s no tomorrow. They spend like mad to fuel growth. But, he says, this kind of spending is setting them up for a crash at a later date. Back in the 1990s, many tech startups suffered that very fate. They got significant capital injections to fuel their businesses. And soon, spending became part of the business culture. When the capital markets dried up after the dot-com bubble, many found it hard to roll back the culture. Staying accountable and being lean just wasn’t a part of how many startups operated.

The same is true today, of course. And companies that spend like mad in pursuit of growth risk losing it all. Mifsud’s advice is to avoid this pitfall by being laser-like in your approach to investment. The most important marketing companies can do today is to produce content and use data tools. Being informed and giving customers what they want is the best way to attract new business.

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It’s Amazing How Often Entrepreneurs Mess Up Their Finances, Isn’t It?

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Ultimately, when it comes to business, nothing matters besides the numbers in your bank account. Keeping your bottom line healthy is essential for keeping your business alive and growing.

But here’s the thing: entrepreneurs aren’t always the most experienced bunch of people. Half the time, they’re operating on a wing and a prayer, feeling their way to success. Sometimes it works, sometimes it doesn’t. And when it doesn’t, it can cost them big. Here are some of the financial mistakes entrepreneurs make on a worryingly frequent basis. Read on and avoid making these mistakes yourself.

Overpaying Taxes

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Businesses are required by the law to pay taxes – no surprises there. But new ventures often end up paying a lot more than they need to. Often it comes down the mismanagement of expenses (like not keeping train tickets). And sometimes it’s a result of the complexity of the tax system itself. According to a YouGov survey, 21 percent of business owners said they claim less than half their expenses. 19 percent said they wouldn’t bother claiming if it was for something less than $15. And 10 percent admitted that they barely claimed back any of their expenses. No wonder so many small businesses are losing money.

No Money In The Kitty

Small businesses tend to have big plans. They’re driven forward by highly motivated people, desperate for them to be a success. That’s great. The problem comes when that desperation translates to never having any money in the bank. Here’s the problem: your accounts receivable might look quite healthy. But unless the money your clients owe you is actually in the bank, you risk a cashflow problem. Cash flow problems plague small businesses, and they often end up taking out expensive bridge loans to cover their deficits. This, in turn, makes their businesses less profitable.

Thus, experts recommend that businesses keep two months of operating costs in their current account. Two months of cash gives businesses leeway should they encounter any rough patches.

Failing To Know The Difference Between Being Busy And Being Productive

The only way that businesses get money is by providing value to other people. It doesn’t matter how much time you spend running ragged; customer value is what counts. Take a step back from what you’re doing and ask whether it’s something that helps meet customer’s needs. If it isn’t, it’s superfluous, and shouldn’t be a part of your working day.

Also, look at why you’re running ragged. Is it because you don’t have an adequate accounting solution? Is it because you’re not using CRM software? Could it be down to the way you’re organizing deliveries? Sit down with your staff and use them to help you iron out inefficiencies.

Premature Diversification

Once you’ve had some initial success with a product, what’s the next step? You’ve got two options. The first is to double down and invest in your existing product. The other is to diversify and launch a new line. Which should you choose? It’s a hard decision. But you should only proceed with a new product if you feel it will help maximize your chances of success. Otherwise, reinvest proceeds back into your current product.

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Build Your Construction Business On A Strong Foundation

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Could now be the perfect time to start a construction business? If you have a little knowledge and experience, the answer is yes. Currently, the economy is stable, and this is the time when people start to invest in luxuries. House extensions, custom home building and second properties that they usually, wouldn’t be able to afford. But it’s not just the general public. Business owners spend more time during economic upturns as well. They want to make the most of it and look at ideas on how to expand their business. Or, grow their brand. This might include a remodel of your current business property. Something that you could provide if you started your own construction firm.

However, you don’t want just to think about this year. You must know that your construction business is ready for the challenges of the future. You need to make sure it is built with a solid plan in mind.

Get The Best Team

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When it comes to your construction team, don’t settle for less than you need. You want a team that you can rely on and who will deliver. Don’t even think about hiring unlicensed contractors. This is going to lead to headaches further down the road that you don’t want to have to deal with. If the work is poor and you are found to have used unlicensed workers, you could be sued. Your business dream will be over before it’s even begun. To hire the best workers, it’s time to step forward into the modern era. If you have a look online, you’ll find plenty of recruitment agencies offering their services. You’ll be able to find great workers without doing the necessary legwork. People you can trust to make your company look good and offer a fantastic service.

Don’t Overspend


You may think that your business is going to be a great success and we admire your optimism. It will serve you well through the rougher times running your business. However, you shouldn’t act on your view until there is evidence of it. Essentially, don’t spend money before you’re making it. This is a recipe for disaster, and it’s easily avoidable. There are plenty of ways to save money in your company. For instance, rather than buying equipment, you can rent it instead. Save cash and the headache the bill will cause for maintaining construction equipment! You can rent things like a franna crane at prices that are completely affordable.

Protect Your Company

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A construction site is always going to be vulnerable, particularly if it houses expensive equipment. You need to make sure that it is protected. Again, this is about more than just avoiding a financial loss. A construction site can be a dangerous place. If anyone can enter the site, they could be seriously injured. You might be held accountable, and it will lead to a lawsuit you won’t be able to afford. This might seem like a rare occurrence, but it’s not as rare as most people think. There is a lot of precedence for this type of legal battle.

We hope your business is a tremendous success and if you take this advice we’re sure it will be.

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The Traits An Online Business Needs To Survive

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Nowadays, we’ve all heard the hype about giving your business a proper online presence. If you want any kind of impact, it’s important to tap into the huge resource that the internet can be. But you don’t want to make any amateur efforts, either. That can damage your business more than help it. So here, we’re going to look at what traits you’re going to need to focus on to have a successful business site.


Your visibility

You need to make sure that people can actually find your site. Spreading the word on social media isn’t enough. You need to hit the search engines that most people will use to try and find services. Search engine optimization is all about using different techniques to be more visible. Using the right keywords to match with users’ search queries, building links to make your site more relevant and more.

Your ease-of-use

Once they get onto your website, how easy are your customers going to find it to use? One problem that many new businesses will have is front-loading their site. The homepage should contain navigation and calls to action, making it clear what you offer. Loading it with tons of detail and paragraphs are going to make it a miss for a lot of browsers. Readable content, an intuitive sitemap and making sure no pages are broken is also important.


Your availability

If you run an ecommerce site or simply experience a lot of traffic, you’re likely to find your business site can get stressed. It’s up to you to make sure it can handle the load without going offline. For international businesses, consider using different domains on different servers. Do you have a network of employees managing your business? Cloud load balancing can make sure that your shared resources aren’t stressed too hard, as well.

Your accessibility

It’s important that your online resources are more easily reached by employees and customers, alike. Nowadays, businesses are making their services and processes easier. They do this by taking into account some of the most common disabilities. Learn more about accessible design regarding autistic users, dyslexic users and more. Try providing alternative versions of your web pages and user tools. You’ll be making it clear you’re dedicated to accommodating the people important to your business.


Your connectivity

An online presence should be more than a place that people can find your services. It’s also a community that you build, a conversation that can help drive your marketing. So being connected to other users and businesses on the net is an important part of that presence. For example, looking for opportunities to guest post and accept guest posts.

Your relevance

Another big problem of businesses on the internet is that they tend to be slow at updating their site. This is a huge no-no. Don’t keep information on your site that later proves unreliable. Your users will be likely to make the same assumption of the business in general. Similarly, you should be keeping all links relevant. For instance, make sure you use proper landing pages instead of linking to the front page. All the steps above are about making your online presence easier to use for staff and customers alike.

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This Is How To Truly Get More Out Of Your Staff

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Maximizing assets is one of the greatest responsibilities facing any entrepreneur. And it can be the difference between success and failure.

There’s no greater asset than your employees. It may be your ideas that direct the business towards its targets, but it’s the staff who will provide the horsepower. Therefore, it’s imperative that you create an environment built for them to thrive. The rewards of doing this cannot be emphasized enough. Here’s what you need to do.

Team, Teamwork, Business, Annual Report, Cooperate

Recruit Well

It might sound a little obvious, but a productive recruitment is the foundation of success. This aspect alone won’t guarantee great results, but it will provide the best possible platform.

The hiring process isn’t all about the candidate’s resume, though. You are looking to build a team that will perform together. Therefore, screening personalities to ensure that you’ve created the best group is essential. Essentially, the best person for the team is the one that suits your business. That isn’t always going to be the one with the best education. The sooner you realize this, the better.

Provide The Right Resources

Quite frankly, having the best employees is pointless if you don’t support them with the best facilities. They say a bad workman blames his tools. In truth, though, so will a good workman if those tools are genuinely lacking.

When investing in new items, you may be required to send employees on suitable training. However, you can be confident that those gestures will be worthwhile. Meanwhile, you need to give employees a chance to concentrate solely on their core tasks. Using managed services to handle your computer facilities can remove those distractions in one fell swoop. If it leads to increased workflow, it has to be a step in the right direction.

Make Them Comfortable

Motivation and mentality are crucial elements for gaining the best results in business. As such, you should pay attention to the overall atmosphere. Simple gestures like adding a water cooler and coffee machine can make a world of difference. Ultimately, if employees can see that you care for them, they’ll be far more likely to perform as you’d like.

The employer-employee relationship isn’t the only key link, though. You also need to promote positive links between co-workers. Upgrading communication throughout the business is a must. Meanwhile, offering group perks and rewards can be another fantastic solution. Either way, a team that works together will produce far greater outcomes.

Keep Them Safe

Arguably the biggest distraction for a worker, however, is feeling unsafe. If they are preoccupied with those fears, they won’t work to their full potential. Providing employees with the necessary safety clothing and equipment is vital at all times.

The outsourced IT support should keep their digital details safe. But you also need to think about the physical workspace. Using identity keycards and other security measures will go a long way to building a safer environment for everyone. In turn, this can only lead to increased workflow and bigger profits. What more motivation could you need?

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This Is Why You Need Social Media For Your Business

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You will no doubt have many social media accounts that you use in your spare time. But have you set up profiles for your company? These days, social media isn’t just for personal use anymore. More and more businesses are getting on board. However, there are still many companies who have still yet to embrace social media for professional purposes. Are you one of them? This is why you shouldn’t be.

It’s Great For Customer Feedback

Social media gives you a direct link to lots of your customers. So you can get instant feedback from them. And if their feedback is excellent, then many other customers and potential customers will see the rave reviews. When you use Facebook for your business, your customers can leave feedback whenever they want. On Twitter, it is best to request it. You will want your customers to leave you good reviews on your company website. So you should use recruiting brand advocates to look for the type of customers who you want to get feedback and reviews from.

Increase Sales

Social media is also a great way to increase sales. You just need to start social media marketing. There are many great ways to go about this, but the best way is to focus on your content. Make sure you create a company blog. This should be SEO optimized so it creeps up Google search rankings. Once you publish a post, be sure to post it onto your company’s social media accounts. Use lots of hashtags so that a wide audience will find these posts. Once people start retweeting your posts, your company’s name will reach more people. And all those extra people can equal increased sales!

Boost Your Customer Service

Once you are on social media platforms, it is important that you employ a dedicated team of employees to look after all these accounts. These employees should regularly post to each social media account and interact with all your followers who reach out to you online. This is a great way to boost your customer service. Your customers will have an extra channel which they can contact your company on. This means you will be able to handle any problems with customers as soon as they crop up. You can nip any issues in the bud before they get out of hand.

Legitimize Your Brand

Once you are on social media, you will be able to legitimize your brand. That is because your customers will be able to find out everything about you from your social media account. And once customers know everything there is to know about companies, they will feel a lot more comfortable with you. And will be more likely to use your products and services. Try to continually increase your fan base online. As your followers and fans increase, new customers will be attracted to your business. A high number of followers helps your business to come across as the real deal.

Still wondering whether going on social media with your business is the right move? It will be; you should do create your profiles right now!

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No-nonsense Ways to Improve Your Internal Communications

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Internal communication is one of the cornerstones of a successful business. If your employees and departments can’t communicate, it could result in chaos. Everyone needs to be able to stay in touch with each other on various projects. You should be able to communicate matters that affect everyone. Many businesses find that their internal communications aren’t up to scratch. They can get wires crossed, or employees feel that they’re not as informed as they should be. People might feel that they can’t communicate as openly or effectively as they need to. Fortunately, there are many ways to improve internal comms. Everyone will be able to feel more connected to the rest of the company.

Image by Ghozt Tramp

Make Communication Policies Clear

If you want to improve your company’s internal communications, start by having clear policies. Everyone should know who to speak to, how and when if they have an issue that needs addressing. They should know when to send an email, when to call a meeting, or when to instant message someone. You should be clear about the goals and objectives of your company. Clearly communicate how your internal communication policies help to meet them. Make sure you have essential information that’s easily accessible. Employees should be able to learn protocol and refer to it when they need to.

File and Data Storage

Part of communicating internally is being able to work on the same projects together. Sharing files and data is essential in all areas. If you work in an office, most days you will find that you need to show someone a document. Or you will need to edit something that you’re working on with someone else. Having smart ways to share and collaborate on documents and other data is essential. Setting up a virtual data room ensures that everyone can access vital information. It’s the ideal place to keep your communication policy documents. It’s also useful for a variety of other things, from conferences to mergers. Cloud storage services that allow you to collaborate on projects are also essential. It avoids the need for emailing files back and forth. You won’t be creating different versions of the same file. Instead, you can all work on the same document in one place.

Keep Everyone in the Loop

Ensuring that everyone stays up to date on what’s happening in the company is essential. As well as updating your staff on company developments, you should try to keep the dialogue open. You might decide to inform everyone of important issues in a few different ways. It could be by sending out a newsletter or arranging to have company-wide meetings. You should make sure that everyone knows they have the opportunity to engage and have some input too. This can seem easier in a face-to-face meeting. However, you can also open communication online. You could have surveys or somewhere for people to log suggestions and questions.

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Encourage Socializing

It’s difficult for everyone to communicate with each other at work if they feel awkward. Sometimes, it can be hard to communicate if everyone only ever talks as workmates. Opportunities to socialize and discuss non-work matters help people to understand each other. They can learn to interpret each other’s communication styles better. They have the chance to connect on a more human level. You can help to encourage this both at work and outside of work. Allow for time to socialize during working hours on breaks or just when people bump into each other. There’s no need to treat your workplace like a school. Unless everyone spends more time chatting than working, trust them to manage their own time. Organizing events outside of working hours will also promote socializing. Employees will get to know each other better in a more relaxed setting.

Use Apps to Make Communication More Organized

Communication with various groups of people on a number of projects can get confusing. It can help a lot to seek out apps that make everything easier. You can choose apps that make it more simple to streamline conversations and groups. You can also use project management tools. They help to keep everyone up to date on the progress of individual people’s work and projects. For example, many companies use apps like Slack. It allows you to organize communication into different “channels”. Everyone can subscribe to relevant channels and information can stay in appropriate areas. You can also look into simple apps like Trello to make to-do lists and assign tasks to different people.

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Publish a Newsletter

A newsletter will help people to stay up to date with happenings in the company. However, the key is not to send it out too often. If you’re constantly sending out emails to employees, they might eventually tune them out. They could come to see them as spam and start ignoring them. This could lead to people missing vital information. If you want to ensure your newsletter is read, try to limit it to once a month or once a fortnight. If it’s a rare occurrence, there’s a higher chance of everyone reading it and taking in the information. Inviting responses can also help people to engage. It gives you an idea of how many people have read the email too.

Use Video for Internal Comms

Video is growing as a medium for a variety of business purposes. It is increasingly used for external marketing and content. However, it can also be useful for internal communications. It provides a convenient and engaging way to reach out to employees. Reading long newsletters or documents won’t appeal to many. That mean they could be left unread. If you want to convey important information, video can be much more engaging. It’s ideal for communicating important changes and updates, as well as providing training. You could use it provide a better connection with the company’s CEO. They could give a video presentation instead of writing an email.

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Internal Social Networking

Social networking is vital for keeping in touch with customers. But it can also be useful for internal communications. You might choose to set up groups, pages and profiles on a network such as Facebook. However, it’s also possible to use a platform designed for internal communications. You can even create your own. Apps like Slack can serve as a kind of social media network. But there are other options that are better suited to the purpose. For example, there’s Yammer or Zyncro, which both provide tools for internal communication. These tools can help to keep communication in one place. It can also provide somewhere for casual communication, as well as business talk.

Make Communication Mobile

Mobile devices are big business. Your employees may be using them more than desktop computers. Smartphones and tablets could get more use than even laptops. So it’s important to take this into account. Mobile forms of communication are accessible from trains, business trips, and even at home. Making sure that the apps you use are available on mobile is important. One of the issues to consider is the platform it’s available on. If there is only an Android app but most of your employees have iPhones, it’s not much use. Mobile communication helps to keep lines open at all times. So no one has to be at their desk to stay up to date with what’s happening.

Your internal communications need to be up to scratch if you want your business to run efficiently. If no one can communicate effectively, it will be extremely difficult for your company to be as productive as possible.

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