As a business manager, there are probably all sorts of traits that are important to you and your company culture. Productivity is a major factor for all kinds of businesses. Customer focus is also crucial. You’ll also want to promote a strong work ethic and sense of loyalty in your employees. But one keyword that should carry out throughout your whole business is creativity.
To be successful, you should be creative with all aspects of your business. Sticking to nothing but the fundamentals won’t make you stand out ahead of your rivals. Your business needs to be unique and innovative to stay afloat and push forward. Make sure you find creative ways to do everything in your company. You should also encourage your workers to be creative.
There are many things you can be creative with regarding your business. From your overall image to your daily operations, you should be considering creativity all the time. Here are a few of the areas in which you should apply some creativity.
Get Creative With Marketing
First and foremost, creative marketing is essential. Many companies focus a boatload of money and time on their marketing operations. But if you don’t do something to really catch people’s attention, then what’s the point? The best marketing will stand out to consumers and make them want to buy from you.
Don’t just stick to conventional digital marketing methods like SEO. Branch out to things like product placement. Getting in touch with YouTube and Instagram stars to promote your products is an innovative way to market what you’re offering. Don’t just focus on online methods, either. Physical marketing is still important. You may want to look at some examples of street marketing. It involves grabbing the attention of pedestrians in an imaginative way.
You should also make sure your branding is creative. Having a modern and unique brand identity will consumers take notice. This involves many things, from your logo to how you package your products. There are many agencies such as Base Creative which help companies with creative branding. It’s a fantastic way to improve your business image.
Being seen as an innovative and creative company will make you stand out. You don’t just have to stick to tried and tested methods of marketing. Sometimes trying something new will yield the best results.
Use Social Media Creatively
Businesses use social media these days for many reasons. It helps with communication between companies and clients. Building a following can help build your business reputation. It’s also useful for marketing. So, there’s every reason to get creative with your social media networks.
Don’t stick to conventional business-related posts. Companies who get humorous on social media always get a great response. Don’t be afraid to be a little informal with customers. It often makes your business more relatable. You could also post about topical content. Content which is relatable will often interest people much more than information about your company.
There are also creative ways for businesses to utilize social media. SnapChat is one of the newest social networks companies are getting in tune with. Companies often engage with customers through snaps or even gather user-generated content from them. WhatsApp is another unique one. You can send out company newsletters through this modern social messaging app.
Start Creating Content
One of the most creative things you can do with your business is start putting out unique and engaging content. There are all kinds of things you can create to entertain an audience. Having compelling content on your website and social media channels will direct more people to your business.
You should start a company blog. It’s easy to set one up thanks to the range of blogging services available. You can use it to post news, information, and even tutorials and how-to guides. People may be attracted to your site simply for the engaging blogs you write. They can later be converted into customers.
Don’t just stop at text content, though. Visual content catches a lot of people’s attention. You could make infographics with interesting statistics. You could even create memes relevant to your business- these often get a good reaction on social media.
Video content is fantastic, too. Many businesses these days have a YouTube channel. It’s useful for uploading tutorials, advertisements, and even product reviews. You should be sharing all your creative content on social media. This can often help it garner attention, and if you create something unique it might even go viral!
Offer Your Services In Unique Ways
Finding modern and unique ways to deliver your services to your clientele can go a long way. Many businesses get noticed for offering traditional services in a new way. Take NetFlix, for example. They started a revolution in how entertainment is consumed by letting customers stream media for a monthly fee.
You don’t need to come up with the next breakthrough business idea. Simply offering more ways to customers to buy from you can help. Many businesses these days have smartphone apps created for their customers. Users with smartphone apps for their favorite shops will often end up browsing and buying from them more often.
It isn’t just customer-facing businesses who should be unique, either. If you deal with clients, you might want to make use of VoIP software. Handling meetings with clients via online video calls makes your services much more convenient for them.
Convenience is key, so make sure you have a useful website and smartphone features for customers or clients. You may even want to get extra creative with how people can do business with you. Domino’s Pizza has started letting people order by texting emojis. A unique twist can get a lot of attention and also bring you more profit.
Foster Creativity In Your Employees
Creativity should flow throughout your business. That means that it’s not just you who should be creative- ensure that you also foster creativity in your workforce. You may want to look out for creative people when you’re hiring, as they can often have a positive influence on your business.
There are many ways you can inspire creativity in your employees. You should always encourage your staff to share their ideas. Your workers might have an idea you haven’t thought of to improve your business. Allowing them to have their say can yield great results.
You may also want to give your employees more flexibility. Some companies let their staff choose which projects to work on. It can lead to a much more creative approach, with innovative ideas coming out of it.
You should also use innovative solutions to reward your employees. Keeping your workers satisfied will make for a more motivated workforce. Things like awards, incentives, and flexible hours can all make employees more dedicated and creative.
Even things like how you design your office can have an effect. A colorful, open plan office can inspire creativity. Make sure you promote a culture of creativity throughout your business, so all employees let their imagination flow.
Find Creative Ways Around Problems
When a problem arises in your business, sometimes you’ll need to come up with ideas to get around it. For instance, when you’re low on money, don’t go straight to a bank loan. You may want to consider other ideas, such as getting investors or finding a company to merge with.
You can also apply creativity to daily issues such as work productivity. If handling social media is taking up a significant portion of your time, outsource it or schedule it in advance. It’s a fantastic way to save yourself time and handle the task more efficiently. Make sure you find ways to be an effective problem solver, as it’ll help you run your business better.