Monthly Archives: February 2017

Why Every Business Owner Should Hire Advisors

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No-one is an expert on all things business related. Even the biggest entrepreneurs have got to where they are by paying for advice along the way. Here are a few ways in which you can use professional advisors to better your business.

Understanding legislation

Every business has to abide by laws. But the legal system can be complex. For big steps along the way such as initially registering your business, hiring your first staff or selling your business, it’s good to have a lawyer or legal advisor that can guide you along the way. Specific areas may have their own specific legal advisors. Companies like Byrdadatto exist specifically for the healthcare sector. Similarly you’ll find business lawyers in areas such as finance, marketing and HR. Invest in these where you are unsure of the rules to avoid accidentally breaking the law.

Saving you money

Cutting costs means more profit. Financial advisors can inform you of various ways to lower the costs of your business. This could include expenses that you didn’t know you could declare, cheaper tools and services that you could be using and insurance schemes that could be more profitable.

Independent financial advisors are easy to find, although you’re best using a comparison site such as Unbiased to find one that’s reliable and tailored to your business. Always read testimonials and ask about their previous clients, so that you know you’re working with an expert. Many accountants may also be able to double-up as financial advisors.

Identifying risks

Advisors can be very useful for identifying risks of all kinds so that you can act on them quickly and nip any problems early in the bud. When moving into a new office, hiring a building surveyor may notify you of any structural damage that may need to be repaired later down the line. Health and safety advisors meanwhile may be able to help you plan an effective fire escape plan as well as notifying you of any risks in your office such as sharp objects or asbestos that could injure any employee or at the very least result in a lawsuit. Security advisors meanwhile might be able to advise you on how to protect your business from burglars, whilst IT consultants can prevent viruses, bugs and hacks, allowing your digital workflow to remain undisturbed.

Saving time

Some jobs can require a lot of painstaking research, in which case hiring an advisor can speed up the process so that you can come to an informed decision quicker. Insurance brokers for example may be able to find your business the best insurance scheme, rather than you having to spend hours shopping around on various insurance sites. When entering a foreign market, a foreign advisor might be able to tell you of the best way to market your product to their standards without you having to read up on customs yourself. By saving time, your business can focus on the more pressing tasks at hand.

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Helping Your Small Business Compete With The Big Players

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It can often feel like your business has no hope when there are other larger companies in your field. But it’s not the time to give up. In fact, you could be the company others are talking about in years to come. However, there are some things you should do if you want to stand out alongside the big boys. Therefore, here are some ways you can help your small business compete with the big players.

Make your price competitive

You need to firstly work on the price if you want to ensure you can stand out from everyone else. Decide what the most competitive price you can go to is without leaving you short. If you do go for a great price for your work, you are bound to find clients flocking to you. And the more work you do, the more chance of further work and recommendations. And as you become more known on the block, you can start increasing your prices. After all, you will have more experience and will be able to offer a better price. But for now, start small to ensure you are an attractive company to clients.

Work on your marketing

If you want a shot at standing alongside the big boys, you need to make sure you work on your marketing. After all, this is going to bring the work to you in the long-run. And it will make sure your name is on everyone’s lips before the year is out. You can attempt to do the marketing yourself if you are short on cash. Just work out a plan on how you are planning to start the marketing. And remember that marketing online is just as important nowadays to make your business a success. In fact, all of the big players will have a good digital marketing strategy in place. Therefore, ensure you spend time on this to ensure your message gets relayed to clients worldwide. And if you are struggling to find a chance to work on things like marketing and advertising, it would be a good idea to get someone on board to deal with this. Therefore, you can concentrate on making your product or service work while they get everyone to know about you.


Show up to all the big events

It can be a challenge to make yourself known in the world of business. After all, it’s likely the big players will dismiss you as another new startup which will fall short in due course. To make them aware of you, you need to make sure you are showing up to key dates in your industry. For example, trade shows are essential if you want to get your business on the map. As well as meeting the key players, it’s an excellent way to meet potential new clients. And it’s also worth going to networking events so you can get your name known. And don’t be afraid to hold your own product launch for your company. After all, it’s a great way to get your company out there, and it may prove a great opportunity for media coverage.


And remember that if you want your business to compete with the big players, you need your idea to be unique. Bring someone new to the market which gets other companies nervous and makes clients excited.


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Get A Thunder Of Feet To Your Business

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If you’re running a high street business or any type of company that functions in the real world, you need to think about foot traffic. Foot traffic is, perhaps obviously, the number of visitors that you get to your business address. For shops and commercial companies that rely on clients walking through the doors, foot traffic is essential. As such, you do need to look at ways to encourage foot traffic and hear the thunder of approaching feet near your store. There are lots of ways to do this but let’s start off online.

Local SEO

First, we need to think about local SEO because you can use web optimisation to make sure you get visitors to your site nearby your location. You can do this by using regional words and identifiers on your site with the help of a professional marketer. There are also a lot of cool local SEO tools and resources to use as well. For instance, you can set up a profile on Google Business. With Google Business, it is possible to make sure that when customers are nearby they find your company.

When setting up local SEO you probably do want to check out mobile website optimization. You want to make sure that your site is viewable on mobile devices for one key reason. Around forty percent of internet users are on mobile devices. And, that percentage is probably a lot higher for local companies.

Make A Splash

You should also think about dressing up the outside of your company. You can do this with different signs, banners and marketing materials. For instance, if your business is in a little known area you can use signs that have directions pointing to the path towards your company. If you’re looking into fabric banner printing think about images that are aesthetically pleasing. For instance, a car seller might use a fabric banner with a complete image of a car. This could take up an entire wall of a building and will attract a lot of interest from passers by. The bolder the image, the better the effect will be.


There are lots of different types of marketing materials that you can use like this. It’s all about selecting the ones that you think will have the greatest effect. For instance, if you want to attract customers from far away, you may want to add some flags to your building. When these blow in the wind they will certainly be eye catching.


Finally, you may want to think about renovating your business building. By doing this you can make it look new fresh and exciting. You can even add some new decorations outside and make it a place that draws people’s interest. Don’t forget, that customers are always going to be excited by companies that look modern and fresh. An image like this suggests you’re selling products that they would be crazy not to buy.

We hope you see now how easy it is to increase business foot traffic. With a little imagination and a lot of hard work, you can double your customer numbers.

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How To Build A Healthier, Safer and Stronger Business

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As a business owner, making sure your business is safe for all your employees should be one of your number one concerns. If you don’t do this, not only do you put them at risk, you put the entire company at risk as well. While every business has very stringent policies that they are supposed to follow, it’s amazing the number that still cast these to one side. It’s only when disaster strikes do they sit up and take notice. Insurance is important for giving you peace of mind, so you should make sure you have appropriate public liability cover. As the old saying goes: prevention is better than the cure. So, take a look at these simple ways of making your business safer.

Manual Handling

A huge number of workplace injuries are caused by manual handling, which covers everything including lifting, carrying, pushing and pulling objects. Everyone should go through proper training to make sure that they are well versed in the correct ways to do all of these things. A lot of injuries are caused by trips, so just keeping the floor free of any debris will go a long way towards preventing accidents.

Overloaded Shelves

Something as simple as stacking too much on a shelf can cause injury as people try to get things down. While you will have a couple of designated health and safety officers in the office, it should be the responsibility of everyone in the office to make sure that everything is kept in order. All staff should have regular safety briefings so they understand their responsibilities to themselves and others.

Fire and Evacuation

As well as having dedicated fire officers and clearly marked emergency exits, there should be a designated spot where everyone meets in the event of a fire. It is likely that you will be required to have a certain number of fire drills every year, but you may want to hold these more often so people are fully aware what they need to do. Though they may seem boring to some, they can end up being life saving.

First Aid

As a minimum it is required that you have a well stocked first aid box, an appointed person who is in charge and clear information distributed out to all employees. As a responsible employer, you may want to go beyond this by having all your employees go on a first aid course. If an illness or accident occurs, your whole team will then be in the best position to handle any problems.

Keep Up To Date

Health and safety practices change all the time, so you should always keep on top of these and make any adjustments to your business that you need to. As well as this, your business is constantly changing, and you need to think about any additional risks that have been added. As your team grows, so do the risks. Be prepared to adapt and change and your business will be in a strong health and safety position.


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“Eventuality”: Promoting Your Event

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Promoting any event requires a lot of pre-planning. Whether it’s a live event, or a trade show, or you run a business organizing speed dating, the basics are the same, you need the marketing campaign to run along the right grooves, and you need to get enough people to fill the event so it becomes a profitable affair. But with the amount of modern tools to get people to events, do we even need to worry about attendance anymore? In short, yes.

The pre-production stage of any live event is all in the best few marketing methods available. Many companies would wage out an all-over attack on the senses by getting their promotional materials onto as many different platforms as they can. This can cause a sense of annoyance for the casual customer seeing the same ads pop up on their newsfeed, and can turn them off the event. By choosing just a few select channels to promote your event, and to the right target markets, it will prove to be a more effective approach in the localities of where the event is due to take place.

The supplementary materials for promotion can help to gather interest because of the personality it gives you. A video or vlog are a dime a dozen, but it’s an essential part of promoting a live event now. Even theatre productions have online trailers, which is mixing the message across different platforms. If you work with local sponsors, this can be a good way to get some funding to create a better quality of promotional material. But you can always take the rustic approach and work on a poster design or two. Using poster maker software now means that even the least artistically inclined among us can knock out a poster that carries some swag, and with the amount of online promotional materials, it is refreshing to see something in the flesh on occasion!

Marketing the event on the day itself is a totally different beast to the build-up prior. This is where your marketing campaign has to go into overdrive and the tweets need to be flying out thick and fast, and social media has become such a fantastic tool for real-time updates, making an event hashtag and adding photos and videos adds to the anticipation for an event. While you may be in overdrive getting your event ready at the last minute, there are programs like Hootsuite you can use to schedule your social media updates. As much as an event is about being there in person, there could be many that are unable to attend but are able to view it via their phones, which is why live streaming is such a popular method to take now, so if you are looking low in numbers on the day, you may make up for it by having people view it online. Although the feeling of a live event is totally dissimilar to viewing it on a computer screen, that obstacle can be overcome somewhat by having a team film the event to a high standard.

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Los Angeles based SEO consultant and agency

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I recently worked with a client who ran an SEO agency in Los Angeles. We talked about how to promote such a business, and I wanted to share some of the tips in this blog post.

Take a look at their website so you can follow along with my points on it.

What I like about the site is that they practice what they preach, and themselves do SEO and content marketing on their site. What I would have liked though is a slightly less magazine feel to the site, and a slightly more emphasis on them as an agency for hire.

If the site was positioned more as a direct agency or consultancy, it would have made sense to add more social proof to the home page, case studies, and other things to build authority for them as the best SEO agency or consultancy in Los Angeles.

What I would also suggest doing is focusing on local Los Angeles area search through Yelp, Google Business and local map,, other local listing websites, YouTube marketing and YouTube SEO. You could also create a local meetup group for small business owners and teach them about SEO. Once you teach them, many people will realize that they can’t or don’t want to do it on their own, and they will want to hire you to do their SEO for them. Events can be a great way to collect payment revenue for attendance and at the same time have the attendees become leads for your SEO business.

Lastly, you must to linkbuilding for your website, and make it more authoritative in Google so that it ranks higher in Google search. Some popular ways to build links are asking business contacts, networking within your topic area and with other small business owners online and bloggers, appearing on podcasts (try because someotimes the podcasts have a show notes page on their blog from which they can link to your site, and answering HARO (help a reporter out) queries. A pro move to build links is to befriend a journalist or an article writer so that they can link to your site whenever the opportunity presents itself. If you run events, you can post the links to your event pages that are on your site on the event websites, and get links that way as well.

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How to Successfully Maintain a Positive Company Culture

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Running a company is about more than just crunching the numbers. Too often, a business will have an underlying set of values that is not overtly expressed to their team. It has been found that an effort must be made toward creating a corporate culture which is positive, conducive to nurturing talent, and rewarding of team members’ efforts.

We are going to go over some of the ways that management and team leaders can achieve this.

Be Intentional

It will be of use to you to sit down and to write out the values that you want to instil in those who work for you. The bottom line is very important, but the manner in which that end is reached is of even greater importance. The less you leave to chance, the greater likelihood that your employees will know exactly what is expected of them. Communicate your expectations to your staff via memos and workplace training modules, and find opportunities to reinforce desirable behaviour.

Lead by Example

Your corporate philosophies will best be followed when your staff see you living them day in and day out. The more you spend time with them, the greater opportunity they have to observe you in different situations. When people see you as a person of integrity, they are very likely to trust you and to look up to you. Your leadership will be solidified by your consistent demonstration of what you say you believe.

Hire Based on Your Stated Mission

The philosophies and goals that you’ve outlined and have strived to live by must be exemplified in those that become a part of your team. You should be upfront in your advertising that you are looking for a certain type of person, so that you will attract those with the right temperament. By hiring those from the outset that will reflect your company’s goals, you will be setting yourself up for success from the start.

Host Special Events

A great way to create an enjoyable and upbeat company atmosphere is to go to summer corporate events together. These are an opportunity to take a break and to have some fun. There are a variety of activities that you can engage in, whether it’s a sporting event or musical entertainment. This is a chance to get outside while showing your employees that you truly value their contributions.

Provide Examples to Follow

Along with providing the example of yourself, you may want to highlight staff members who have shown an unusual adherence to your desire of having a positive company culture. You can have a special award that you present and a recommendation process that involves other co-workers nominating someone observed going above and beyond in their day-to-day work. This will add the element of surprise and will provide the added encouragement of knowing their peers also appreciate them.

Know What to Avoid

A business owner can sometimes fall prey to the temptation of putting profits ahead of maintaining a healthy company culture. They may be desirous of hiring the bad-tempered person who is known to produce great results. They may also hesitate to discipline a manager whose attitude sours those of the people around him or her. The outcome may be that a single person’s productivity will not outshine their effect to the overall mood of your company.

In order to maintain a good environment within, all must be willing to play their part.

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Change Up Your Morning Routine and Improve Your Productivity

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Even small changes in your your morning routine have the potential to increase your productivity throughout your day. Research shows that self-control and energy are linked intricately, and needless to say, you’ll need both to finish your daily tasks.

However, energy is finite, and you will tire throughout the day, as your body acts like an individual muscle. The more tired we get, the more difficult we find exerting self-control to focus on our work, which in turn makes us perceive our tasks to be more difficult. This makes our morning hours the most important part of the day, and it’s crucial to use them wisely.

So, here are a few tools to change up your morning routine to improve your productivity.

-Preparation. Waking up and not being prepared for the workday will cause unnecessary stress, as well as eat up precious time and energy. Remember that your morning hours are the most productive, and you don’t need to waste them on figuring out what to wear for a meeting or how to get there.

Waking up, you should have your schedule laid out for the day and sufficient time to complete it. Start your morning the night before to limit the amount of tasks you need to complete when starting the day!

-Light. Flipping on your light switches or opening the curtains will help you wake up. This is because light sends a signal to your brain that it’s time to be awake and to stop producing melatonin, a sleep-regulating hormone.

For the very same reason, don’t keep your phone near you when you sleep—the same goes for artificially lit screens such as televisions, iPads, and iPhones right before bedtime or during your sleep. You may even consider turning your alarm so that the light faces away from you. After all, you can only wake up rested and alert after a good night’s sleep.

-Rise early. There are an abundance of reasons to get up early in the morning. Our modern day working lives seem to naturally cater to early risers, who get a head start before the rest of the world wakes up. It’s easier to carve out personal time in the morning than it is to do so after work. Studies suggest morning people are be more proactive and agree with statements like “I spend time identifying long-range goals for myself.” A proactive attitude leads to more productivity, and you’ll end up getting more things done.

You’ll also have time to eat a proper breakfast when you rise early, which will give you the energy needed to keep going. Studies have even shown morning people to be both happier and healthier, although the health component makes a lot of sense just by having enough time to eat breakfast, cater to your personal needs, and exercise.

-Exercise. Start your morning with some yoga, a run, or a brisk walk—really anything to get your blood moving—and you’ll start the day refreshed, energized and ready to take on the world. Entrepreneurs not only tend to be early risers, but also tend to use their morning hours to exercise.

There are numerous examples of successful people getting up early to work out, such as former FLOTUS Michelle Obama who starts her day at 4:30 a.m. to squeeze in some exercise before her kids wake up. GE CEO Jeff Immelt gets up at 5:30 a.m. for cardio work out, Twitter and Square CEO Jack Dorsey rises before dawn for a 6-mile run, and Starbucks CEO Howard Schultz manages a bike ride with his wife before getting to work at 6 a.m.

-Be Positive. Now, when you are rising early and properly preparing for the day, have enough time for exercise, breakfast and personal time, you should already feel calmer and more focused to tackle the day’s challenges. But, you might want to add a simple morning routine to embrace the day fully, which is making a list of three things you’re thankful for. If your repeat this list every morning, you will start the day on a high note, which will help you set the tone for whatever challenges the day will bring.

Don’t forget, it’s the choices that we repeatedly make each and every day that determine the life we live, and to a large degree also the health we enjoy. And most importantly, as we spend the largest slice of our waking hours at work, it determines the work we create and the legacy we leave behind.

The personal time included in your new morning routine will also help you stay tuned with your inner self. Since all of us spend most of our time working, we all need to check in with ourselves regularly to make sure we are focusing our time and energy on the right causes. To end with an inspirational Steve Jobs quote:

“For the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something.”

Crush the GRE Test is an online resource dedicated to helping professionals pass the GRE Exam on their first try. They provide reviews of the best GRE prep resources and unmatched study strategies to fast track each student’s success. Learn more here.

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Becoming a Registered Nurse

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If you want the hands-on experience of helping people become healthier and happier, there is hardly a more rewarding career than nursing.  Those who seek to become registered nurses already carry within them the passion to help people against all odds.  Nurses must have patience, passion, and the fortitude to maneuver through physically and emotionally trying situations. If this sounds like you, then you may have a calling to become a nurse.  If you would like to become a nurse, there is no better time than to start now.  Below are the steps to becoming a registered nurse so you can begin your journey.

  1. Enroll in an Accredited Program.  There is a vast array of accredited programs available to those seeking to become an RN.  In fact, you can apply for nursing diplomas, associate degrees, or bachelor’s degrees.  Each program offers a different timeframe.  For example, a bachelor’s degree in nursing will take at least four years of full-time study because you will have to complete all other university requirements.  You will have to meet all grades necessary in general education classes on top of your nursing coursework.  Having a bachelor’s degree on your resume will show your employers that you have a well-rounded education that goes beyond nursing skills.  If you choose to get a bachelor’s, you may have an advantage to move up quicker into other roles such as advanced nursing, nursing consulting, or research.  Check out degrees in your state, such as California, Oregon, or RN programs in Pennsylvania.  Associate degrees, on the other hand, will take about two years of full-time study, which has the benefit of getting you out of school quicker.  This may be an appealing option if you are looking to save money or change careers quickly.

  2. Pass the NCLEX-RN Examination.  The National Council Licensure Examination for Registered Nurses, or NCLEX-RN, is the exam that determines your candidacy to become a nurse.  Aspiring nurses are encouraged to register for their test as soon as possible to take it not long after graduation.  This will ensure that the information you learned in your education is still fresh in your mind.  All candidates will receive an Authorization to Test notification when the time comes to sign up for the exam.  The exam itself is computerized, and usually will include about 119 questions.  All parts of the exam must be completed within six hours.  If you do not pass, you must wait 45 days before you can attempt to pass the exam again.  The average pass rate in the nation is about 75%.  If you need additional help to pass your exam, do not hesitate to invest in more study materials or attend study groups so candidates can help each other.

  3. Get a License Issued in the State.  Before you can work legally as a nurse, you will have to obtain a nursing license.  It is required in every US state and territory, as well as the District of Columbia.  If you plan on working as a nurse in a particular state, consult the state board of nursing in that area to be sure of every step in the licensing process.  This is because every state will have different specifications, so you cannot know that one state will have the same requirements as another.

  4. Gain Additional Education.  After you become employed and gain experience, you may want to expand your skillset and portfolio to become more competitive among your colleagues.  Additional certification programs will prepare you for positions such as nursing management, or acute care. If you aspire to a certain position in nursing, then you will have to investigate whether it requires a master’s or even a doctorate in order to qualify.  Some positions, such as nurse anesthetists and nurse practitioners, require master’s degree.  Professorial and research positions will often require a doctoral degree, and so on.

A career in nursing can be a rewarding endeavor. Consider the benefits of this path and decide whether becoming an RN is right for you.


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5 Way To Make Quick Cash Online Working Part Time

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As of the last year, a full 34 percent of working Americans (about 53 million adults) didn’t pull a steady paycheck from a single employer. Rather, they earned their living freelancing.

Freelancing doesn’t have to be complex, either. There are so many creative ways to generate income today, thanks in large part to the internet, which removes the obstacle of having to leave the house and go out to find work. Now, the internet brings the work to you.

In this post, learn five easy ways to make quick cash online by working part time.

Take Paid Surveys Online
Companies today are incredibly eager to connect with their customers. They are so eager, in fact, that it is hard to complete a transaction without getting surveyed about your experience!

But why take these surveys when you could be getting paid for taking company surveys instead?

It is easy to get started with this type of online work. In most cases, all you need to do is select a service, sign up and begin completing surveys.

However, just to safeguard yourself, before joining one of the many paid survey websites, we recommend reading some reviews from first.

Sell Products OnEbay
When eBay was first unveiled, it was an instant hit. Today, some sellers make millions selling on the global internet giant. One woman, who says she earns $25 million every year selling on eBay, estimates that the average person has at least $3,000 worth of items inside their own home.

And many people have branched out to resell other people’s items and even items they find at garage sales, antique stores or thrift shops. It is easy and free to get started.

Trade Stocks Online
Today, you don’t need a finance degree or a brokerage license to trade stocks. You can set up and fund an online account and get started right away. It is simple to get started by researching the top online brokers such as AmeriTrade, Charles Schwab, E-Trade, Fidelity and TradeKing and choosing one to invest with.

Trading stocks is a fun way to generate ongoing passive income in the form of profits and dividends. You can invest in single stocks or in mutual funds, which are collections of stocks from different companies.

Upwork is an online clearinghouse where people looking for freelance work and people who need to hire freelancers can meet and connect to work together.

It is free to open an online account and then you can search Upwork’s extensive database to find jobs that match your interests and expertise. You can bid on open jobs or search out flat-fee jobs. And Upwork helps with the administrative end of freelancing so you have some measure of safety to ensure you will get paid for your work.

Do Something on Fiverr
Fiverr is another international online portal where freelancers and employers can connect to work together.

The name describes the concept – what would you do for five dollars? But many jobs end up paying out much more than just five dollars as you add on optional extras to each five dollar job that the client can elect to add to their cart. All you have to do is create your free account and start posting the jobs you will do.

These five ideas will get you started working online part-time and you can see what you enjoy most and seek more of that type of work. Before you know it, you will be pulling in a steady part-time income from working online!

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