10 Tips, Ideas And Strategies For How To Get Press Coverage For Your Business

March 18, 2014

Every business owner craves exposure for their business. To get attention for the business can be a chance to get more customers and grow the business. And press is a great way to get exposure for a business at very large scale. This article explains just about every way for how you can get press for your business.

1) GET FREE PRESS WITH HARO

HARO stands for Help A Reporter Out. It is a service where reporters post inquiries about articles that they are writing. And if you can become a source or answer any questions during their research, the journalists will credit you as the source in the story and link back to your site.

Of course, you will need a website for the journalists to link to in their articles. If you do not have a website, use our website setup guide to set up your site quickly and professionally.

2) CREATE A PRESS RELEASE AND SEND TO HUNDREDS OF PUBLICATIONS USING PRWEB

PRWeb is the world’s #1 news release service. It provides lots of free guides and tutorials on how to get press, and even its paid products are very affordable. They are certainly much cheaper than hiring a PR firm. They help you create a press release and then send it out for you to thousands of publications.

3) USE YOUR CONNECTIONS

A great way to get press for your business is to use your connections in the industry. People whom you know, may know journalists or people working at various publications, and can put you in touch with journalists, and get a story about your business published. But few people have those kinds of connections. If you do not have those kinds of connections, you can begin building them now.

4) MAKE FRIENDS WITH JOURNALISTS AND BLOGGERS

Since you know that you will eventually need to get press, research the journalists and bloggers who are writing about your industry. Try to create relationships with those journalists online since they are probably not all located in your city. And try to do that before you actually need the press so you can build a little bit of a business relationship with them before you have to ask for a favor. Just about all journalists use Twitter so follow them on Twitter and interact with them. And when the day comes when you will need press, they will know a little bit about you and will be more likely to consider writing an article about your business.

5) HIRING AN AGENCY

Big businesses typically hire a PR agency or an in-house PR team. That works great for getting press, but a PR agency typically charges $10,000 per month. So this is not an option for most small businesses.

6) GET PRESS FROM BLOGS

Try to reach out to bloggers in your niche. If you can, offer them something for free (maybe a sample of your product or service) so that they would write a review about your product or service. Many bloggers are much more approachable than large publications. So if you have a hard time getting press from the really large sites, try to get press from bloggers in your business niche, or bloggers that blog about business your local area.

7) GET PR WITH PODCASTS AND RADIO SHOWS

Appearing on podcasts and radio shows is also a great way to get press. Just like HARO is for journalists, a site called RadioGuestList.com is for podcasters and radio show hosts to look for guests. The sites sends a daily email listing podcasts and radio shows who are looking for particular types of guests. And if your business background matches what the podcasters are looking for, you can email them and try to book an appearance.

8) PR BY GUEST BLOGGING

In case bloggers do not want to cover your product or business, you have another way to get press from their blogs. You can ask them if they would accept a guest post. You can try to write a guest article that would appear on their blog. In a guest article, you can link to your site. That is good for your SEO (search engine optimization) and potentially getting clients who may come from those blogs to your site.

Few suggestions on guest blogging: make sure that the publication in which you are trying to place a guest article is in the same business niche as your business. The content must be relevant to their readers and your audience as well. Additionally, don’t over-do it with guest-blogging. A few times a month on different publications should be max. And always try to guest-blog in high quality blogs. Don’t waste time placing articles in tiny blogs or low quality websites because they will not get you traffic and the links from them will not be valuable for SEO.

9) STAND OUT AND BE EXTRAORDINARY

One thing to always keep in mind and think about is how your business can be or seem unique, interesting and unusual. When your business stands out, you are more likely to get noticed and get press coverage.

10) I CAN HELP YOU GET PRESS COVERAGE AND PUBLICITY

There are a number of ways I can help you get publicity and press coverage. I can interview you on my popular business channel on YouTube. I can also get you connected to a number of radio shows and podcasts which can feature you. That will help you get publicity, and have many SEO benefits as well because those shows typically have websites which will link to you. Here is where you can learn more about how I can help you get publicity.

Even More Marketing Resources

If you are looking for ways to promote your business you have come to the right place. In addition to the suggestions in this article, I am also an author of a marketing plan book. Here is this marketing plan and strategy book on Amazon.

Additionally, I created a number of video-based courses that you can purchase on Udemy. Here is my comprehensive marketing strategy course, advanced social media marketing course, and my SEO course.

Additionally, I created mobile apps that help you with marketing and starting a business. Here is a list of my marketing and business apps.

Video Tutorial On How To Get Press Coverage

And check out a few additional SEO and social media marketing tutorials, starting with this video with 25 Facebook marketing tips:

Here is another tutorial with 25 Twitter marketing tips:

Full SEO tutorial from beginner to advanced:

Advanced social media marketing tutorial:

Author: Alex Genadinik