Algorithms: search engine algorithm domination for all Internet marketing

by

In this video tutorial I talk about strategies to help you dominate in your marketing efforts all across the Internet. If you think about it, just about all large sites on the web have a search functionality. For many sites (not all), the main path to content discoverability is their search functionality. For that reason, you must understand how search algorithms work, and how your business must get the most out it it.

If you want to be a great marketer, check out my full marketing course with 11 hours of tutorials.

In this video, one example I talk about is just how many algorithms there are in YouTube. YouTube has an algorithm for search, recommended and personalized videos, and more.

I also discuss all the different websites where you must dominate their search engine. Such websites are Amazon, mobile app stores, Yelp, obviously Google and YouTube, eBay, and much more.

What do algorithms like? They like engagement and social signals that come from users. Engagement is typically things like number of times a person lands on a page, how long they stay there, whether they leave nice reviews, go further down the sales funnel, or whatever the right action is on that website.

One strategy I discuss is to build an audience on email or other platforms. If you have a large audience, you can get them to whatever you are trying to promote with SEO, and their large volume of usage will create positive social signals, which will help you rank higher in a search algorithm.

Learn much more about SEO

Check out my full SEO tutorial that takes you from beginner to pretty advanced in just one video.

And check out my full marketing playlist with 70 tutorials.

Full social media marketing tutorial:

by