In this video I discuss the importance of app store (Google Play or Apple App Store) search which is sometimes called ASO which stands for app store optimization.
Perhaps it should be app store search optimization which would be ASO. But I guess the distinction is relatively arbitrary. In any case, in this tutorial I discuss why app store search is so important for your app, and why as a mobile app entrepreneur you should learn everything you can about app store SEO (search engine optimization) which is also known as ASO (app store optimization), and begin executing it. The app stores are, of course, the Apple App Store and the Google Play app store.
Most apps have the bulk of their downloads come from app store search. The other ways to get downloads for an app are various forms of social media marketing, or by getting publicity. There are plenty of other ways to get downloads, but these are the most common free strategies to get a lot of downloads for your mobile app. Other strategies work, but they are secondary, and typically result in far fewer downloads. Of course, paying for downloads also works, but the problem is that most people can’t afford to buy tens of thousands of downloads.
Learn Android app development to program your own apps
Are you a non-technical app entrepreneur? If so, you might be struggling with finding a good app developer to partner with, and hiring developers is expensive. This is why I made a mobile app development course together with another engineer Val Okefor. The course will help you make your own apps so you can finally make your dream app a reality.
Here is a preview of the Android app development course:
More app tutorials
Mobile app marketing playlist:
Mobile app monetization playlist:
Mobile app business strategy:
Mobile app development playlist:
Learn more about the mobile app business
How to start a mobile app business:
How to make your apps rank in app stores:
App store comparison: GooglePlay vs. Apple App Store vs. Kindle And Windows Phone Apps
How to price mobile apps, and how much a mobile app should cost
How to promote and monetize photo and social apps:
App store comparison: GooglePlay vs. Apple Store vs. Kindle vs. Nook vs. Blackberry vs. Microsoft
Here is a tutorial on how to start a business:
Learn how to be a good entrepreneur: