Category Archives: Mobile Apps

Mobile app marketing, monetization, and entrepreneurship on Android and Apple iPhone and iPad

What investors look for in apps & How to get an investment for an app?

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In this tutorial I explain specifically what investors look for in mobile apps, how they like to invest, and how to raise money for your mobile app, or at least how to increase the chances of getting an investment for your Android or iPhone application.

Check out my mobile app business book and my mobile app business course.

I also share my experience of going to investors, and getting their feedback. In the video I share what the investors told me about my apps, and why some of them chose not to invest in my apps.

In general, investors look for a few things. They look for an app or a product that is targeting a very large market. Large here means billion dollar markets. Investors also look for a proven team that has worked together before on successful projects that are preferably within the current niche of the business. Investors also look for growth. With apps especially, investors look for almost astronomic growth. My apps, for example, get over 1,000 downloads per day, and often that is still not enough growth for an investor.

In the video I also mention that investors should not be the only option. There are plenty of other great options for apps to raise money. In fact, I funded my own company from savings that I got by working, and eventually from the revenue of the business itself. I wrote my fundraising book because I saw that many people don’t know of all the different ways to raise money for their apps or businesses. The book is my attempt at giving people a holistic view of the fundraising landscape.

Learn Android app development to program your own apps

Are you a non-technical app entrepreneur? If so, you might be struggling with finding a good app developer to partner with, and hiring developers is expensive. This is why I made a mobile app development course together with another engineer Val Okefor. The course will help you make your own apps so you can finally make your dream app a reality.

Here is a preview of the Android app development course:

Here is the link with a discount to our Android app development course.

More app tutorials

Mobile app marketing playlist:

Mobile app monetization playlist:

Mobile app business strategy:

Mobile app development playlist:

Learn more about mobile apps

How to start a mobile app business:

App store comparison: GooglePlay vs. Apple App Store vs. Kindle And Windows Phone Apps

How to price mobile apps, and how much a mobile app should cost

Developing mobile apps natively or use JavaScript or HTML5 frameworks like PhoneGap or Appcelerator

Mobile app monetization: increase app revenue with consumable in app purchases & subscriptions

and learn about 15 different fundraising ideas:

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How to write an app (Android or iPhone) title

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In this tutorial I give a few strategies for how to write an Android mobile app title or an iPhone mobile app title.

Check out my mobile app business book and my mobile app business course.

When you write a title for your mobile application, there are two things that you need to keep in mind. The first is whether this title will sound exciting and appealing to people who come across your app in the app stores. If the title is catchy enough, it will get people’s attention, than will cause them to explore the app further.

The second thing to keep in mind is the ASO (app store optimization) component of your app title. This is sometimes called the SEO (search engine optimization) for the app store. However you call it, your title is an important component of your ASO which should work to drive you many downloads by getting your app to rank highly in the app stores. So your title should also be keyword rich with the keywords that people will search for that make sense for your app.

Learn Android app development to program your own apps

Are you a non-technical app entrepreneur? If so, you might be struggling with finding a good app developer to partner with, and hiring developers is expensive. This is why I made a mobile app development course together with another engineer Val Okefor. The course will help you make your own apps so you can finally make your dream app a reality.

Here is a preview of the Android app development course:

Here is the link to learn more about our course on how to start your Android developer career.

More app tutorials

Mobile app marketing playlist:

Mobile app monetization playlist:

Mobile app business strategy:

Mobile app development playlist:

Try a few more mobile app tutorials

Developing mobile apps natively or use JavaScript or HTML5 frameworks like PhoneGap or Appcelerator

App store comparison: GooglePlay vs. Apple Store vs. Kindle vs. Nook vs. Blackberry vs. Microsoft

Mobile app monetization: increase app revenue with consumable in app purchases & subscriptions

Mobile app monetization strategies: How to monetize mobile apps and make money from apps

 

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Mobile app features to increase user retention, increase engagement, get more downloads and revenue

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In this tutorial I discuss some features that you can consider adding to your mobile application in order to increase engagement, earn more money from your mobile app, and get more downloads faster.

Try my mobile app business book or my full mobile app business course.

Let’s start with how to increase user engagement on your mobile apps. In this tutorial I suggest a couple of strategies. If you can, add a chat feature. The chat feature will create alerts when people get messages, and your users will engage with one another on the app, raising your overall user engagement.

Another strategy to improve user engagement on a mobile app is to add tutorials or videos to the app. On my Problemio apps I embedded my entire YouTube channel on which I post new videos every day. Because I post new videos every day, many users come back to the app to watch the videos, and that helps my apps increase engagement.

Whenever you increase user retention and engagement on your apps, it inevitably helps you make money money because your customers interact with your app more, and over time warm up to the idea of spending money with your app and your business. The video explains a few more strategies that will help you increase user engagement so make sure you watch it until the end.

Learn Android app development to program your own apps

Are you a non-technical app entrepreneur? If so, you might be struggling with finding a good app developer to partner with, and hiring developers is expensive. This is why I made a mobile app development course together with another engineer Val Okefor. The course will help you make your own apps so you can finally make your dream app a reality.

Here is a preview of the Android app development course:

Here is the link with a discount to our Android app development course.  Here is the link to learn more about our course on how to start your Android developer career.

Learn more about mobile apps and marketing

App store comparison: GooglePlay vs. Apple App Store vs. Kindle And Windows Phone Apps

How to price mobile apps, and how much a mobile app should cost

How to promote and monetize photo and social apps:

How to promote and monetize mobile app games for Android and iPhone:

Importance of app store search vs. social media marketing vs. publicity or being featured:

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Marketing apps that are in a competitive niches or environments like games, dating, social or photos

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Here is my full course on how to grow a successful mobile app business.

In this video tutorial I explain some strategies you can use to promote your app if your app is in a competitive niche. Many app entrepreneurs contact me to help them promote their game apps or social apps. And to be honest, it is very difficult to market apps that are in competitive niches like gaming, social, health, fitness, dating, photo and other similar niches. There are many strong apps in those niches already in the app stores, and it is often nearly impossible to compete with the angry birds and the instagrams of the world. This is why in this video I talk about needing money to compete with those apps.

If you have a gaming, social, health, fitness, dating, photo or other kind of an app that is in a competitive niche, what you can do it two things. The first thing is to improve the engagement on your app as much as possible. Once you have great engagement metrics, you can pay to promote your app and get downloads. Once you are getting downloads, this will be a positive signal to app stores and they will begin to rank you higher. It can be even better if you are able to raise the revenue per download as much as possible. That will help you make your advertising sustainable, and you can use this to make your app very competitive long-term.

Learn Android app development to program your own apps

Are you a non-technical app entrepreneur? If so, you might be struggling with finding a good app developer to partner with, and hiring developers is expensive. This is why I made a mobile app development course together with another engineer Val Okefor. The course will help you make your own apps so you can finally make your dream app a reality.

Here is a preview of the Android app development course:

Here is the link with a discount to our Android app development course.  Here is the link to learn more about our course on how to start your Android developer career.

More app tutorials

Mobile app marketing playlist:

Learn more about mobile app marketing

Here is a popular video of mine on mobile app marketing.

And here is my book on how to create a successful mobile app business.

25 Facebook marketing tips:

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Tips To Improve Your Mobile App’s Social And Engagement Signals

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The app stores collect various data about how users use your app, and gauge the app’s quality and relevance to people’s needs from that data. That data is called engagement signals and social signals. They track how engaged users are with your app in various ways.

You might also be interested in this video on some of the top mobile app marketing strategies:

Every app developer wants to increase the time users spend with their app. It is a great proof that the app is a good product, it helps with app store rankings, and the more time people spend with an app, the more likely those users will warm up to the idea that it is ok to spend money buying something on the app. I’ll share some of the things I did to help my apps have better social and engagement signals than my competitors.
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How To Avoid Bad Mobile App Reviews In The App Stores

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Every app developer or app entrepreneur wants to avoid bad reviews of their apps in the app stores. A user may give your app a bad review, leave, and forget about your app. But this bad review will damage your app’s reputation for the lifetime of your app, doing its part to discourage new people from downloading your app. So any bad review you can avoid will translate directly to you getting more downloads, and generating more revenue from the maximum potential downloads.
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How To Get Good Mobile App Reviews

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Mobile apps live and die by user reviews. If an app has good reviews, new potential users see that, and download the app too. If the app has bad reviews, new potential app users see that, and because the reviews are bad, avoid the app. Thus, having bad reviews decreases the number of downloads your app will have. And having fewer downloads will make you weaker in the app stores in terms of ranking because your competitors will have higher accelerations of downloads, and will beat you on this metric. This will help them jump over you in the app store rankings over time.
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How To Monetize, Market And Promote An iPhone Karate And Kung Fu Fighting Mobile App

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I was recently contacted by a mobile app developer and an entrepreneur who recently released a social karate and kung fu fighting game for the iPhone. In this article I will explain how to market and monetize such an iPhone app. If you want to follow along, here is the link to the karate iPhone app homepage and here is the link to download this app on iTunes.

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