Facebook marketing: 25 strategies to promote a business on Facebook

March 24, 2015

In this tutorial I explain 25 Facebook marketing strategies for how to promote your business on Facebook. Many of these strategies are common sense, but no matter who you are, there are some strategies in this tutorial that you are probably not currently doing.

This is one lecture from my full social media marketing course. Take my full course on how to promote your business and reach 1,000,000 people. Or check out my book on how to reach 1,000,000 people here. Or browse all my online courses here.

Let’s go over just some of the Facebook marketing techniques in which you can promote your business of Facebook. Some of the basic ways to promote your business is to use your personal Facebook profile, your business page, or your fan page. Once you are doing that, you must make sure that your Facebook updates are as effective and engaging as possible. To make sure that your updates are as effective as possible, you should work on improving your headline writing skills, and use imagery to make your headlines more appealing.

Additional Facebook marketing strategies in which you can promote your business, include the use of hashtags and mentioning people by name. When you use hashtags, it helps you increase the discoverability of your Facebook updates so that people who don’t know about you or your business can discover your business. Without the hashtags, only your immediate followers would be able to see your updates.

When you mention people by name in your Facebook updates, those people will get notifications that you mentioned them, and if your mention is interesting or flattering to them, they will like it or re-share your update, giving you extra marketing and exposure.

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