How To Write A Business Plan For, And Start A Clothing Line Or A Fashion Business

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Many people on my mobile apps write to me and ask how they can start a fashion line or how they can create and design clothing, and then sell it. Additionally, people write in, and ask how a business plan for a fashion or clothing line is different from other kinds of business plans. This is quite a difficult business to pull off, but there are a number of things you can do to get started. In this article, I will explain how to write a business plan for a fashion business, and how to actually get started with it while keeping your risk low.

Business Plan For A Fashion Business

It is important to keep in mind that a clothing line is an innovative business. No one knows whether people will like and buy the clothing that you have in mind. And no one knows what the finances will be like. So there are many variables that are unknown. In this type of a situation, what you want to do is take a look at other companies that tried to do similar things that you are trying, and base your financial and market projections based on those examples.

Additionally, the section of the business plan that covers your target market is extremely important when it comes to writing a business plan. Here is a video tutorial on how to identify your target market.

And once you have identified your target market, you must calculate its size. Here is a video tutorial on how to calculate your market size.

Selling Your Clothing Line

The next section of the business plan that is extremely important is how you will market and sell your clothing. Here is a video introductions to marketing.

And here are great free marketing ideas.

And here is a video that may be the most helpful. How to sell a product. And since you have a fashion product, make sure you watch this video.

Ok, I think we have covered marketing quite extensively.

Starting The Fashion Line Business

You may feel like you are ready to jump in and start your clothing line business. But hold on. You have to take a number of further steps to make sure that people will actually want to buy the clothes that you make. You might think that your fashion designs are great. But will your potential buyers agree? You have to test that.

Let’s talk about something called the Lean Startup which is a concept and a methodology created by Eric Ries and Steve Blank who are some of the top thinkers in business today. According to the Lean Startup methodology, the entrepreneur should test out how customers will respond to the product by creating some small batch or a prototype, and begin getting feedback about it from real customers. That prototype is called the MVP which stands for minimum viable product.

The idea behind the Lean Startup methodology is that by quickly putting out your prototype, and constantly trying to get potential customers to give feedback about it, will enable you to quickly iterate and improve the product. It will also allow you to understand what might not be so good about the product, and what people do like. So this will help you improve your prototype very quickly and cheaply.

Business Plan Course And Book

If you are looking to write a business plan, I have created a video-based online course that takes you through every section of writing a business plan. Here is the business plan course. Additionally, if you are considering starting a business, I have also written a book that takes you from business ideas to starting your business. Here is the business idea book.

Once People Like Your Designs And They Sell Well

Once you begin getting increasingly positive feedback about your designs, the risk of printing larger batches of the clothing decreases. And you can print larger and larger batches, and sell more and more clothing. And that would be a great way for your fashion business to grow.

Further Business Resources

For more business-starting resources, please take a look at our business planning mobile apps. Here is the iOS business plan app and here is the Android business plan app.  Additionally, here is the iOS fundraising app. And here is the Android fundraising app. And here are our business apps on the Kindle. And here is an article where I give the argument that our Android apps are the best business apps on Android.

And please check out and subscribe to my YouTube channel where we cover many marketing topics.

Author: Alex Genadinik

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