How To Write A Business Plan And Start A Lawn Care Business

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Many people write to me and ask me how to write a business plan for a lawn care or a landscaping business. And, of course, they don’t just want to plan the business. They want to actually get started and grow their business. So in this article I will outline the important parts of a business plan for a lawn care business and what to look for as you start and grow this business.

Advantages Of A Lawn Care Business

The great thing about having a lawn care business is that grass keeps growing and there is always need for someone to cut that grass. So as long as your clients are able to keep paying, your relationship with your clients will be almost like a subscription relationship where they keep doing business with you. Over time, you will be able to earn quite a bit of money per client. So as long as your company does a good job mowing the lawns, you should have very little attrition rate and can keep building your client base.

Here is a tutorial on why subscription revenue models work so well.

And here is a tutorial for how to determine the lifetime value of a customer.

Disadvantages Of A Lawn Care Business

The difficulty with starting a lawn care business is that since the barrier to entry for such a business is relatively small, you may have a lot of competition. Additionally, if you have employees, it is not uncommon for them to try to get the clients to hire them directly and for a cheaper rate instead of going through your business.  To protect yourself from such a situation, you have an option to have your employees sign a non-compete agreement. Here is a tutorial on what is a non disclosure agreement.

Promoting And Marketing A Lawn Care Business

One great thing about marketing and promoting your lawn care business is that the marketing is very straight forward, and you can do it all on your own.  A lawn care business is categorized as a local service. Here is a tutorial for how to promote a local service.

One of the marketing strategies for promoting a local service is to have your own website. Many people struggle to create a professional looking website. But it doesn’t have to be that way. Here is a tutorial for how to create a website quickly and professionally, on your own.

And here is a couple of marketing tutorials to help you learn the fundamentals of marketing. Here is an introduction to marketing.

And here is a video tutorial that takes three different perspectives on what exactly is marketing.

Do You Need To Raise Money For A Lawn Care Business

The tools you need to start a lawn care service are not too expensive. They can total from a few hundred dollars or up to a few thousand dollars. You don’t have to buy all equipment at once. As you grow your lawn care business, you can keep buying equipment to get bigger and bigger jobs.

Nevertheless, if you feel that you do need to raise money, here is an article for how you can raise money.

General Business Plan Writing

Here is a tutorial for how to write your business plan.

Additionally, here is a tutorial for how to write a business plan.

Further Business Resources

For more business-starting resources, please take a look at our business planning mobile apps. Here is the iOS business plan app and here is the Android business plan app.  Additionally, here is the iOS marketing app. And here is the Android marketing app. And here are our business apps on the Kindle. And here is an article where I give the argument that our Android apps are the best business apps on Android.

And please check out and subscribe to my YouTube channel where we cover many marketing topics.

Author: Alex Genadinik

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