5 Ways to Accelerate the Growth of Your New Business
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As the owner of a new business, you have to do everything you can to speed up its growth. There are many things that you can do to speed up growth in terms of website traffic, lead conversions, growing your brand online. Today we are going to discuss 5 things that you can do to accelerate the growth of your business.
SEO
Search engine optimization is key to ensuring that your website or blog has a consistent and growing stream of traffic. There are many optimization activities that you should engage in to get a favorable placement in Google’s search engine results page. These activities include keyword research, creating high-quality content or articles, and link building.
On-site optimization plays a big part in ensuring that you gain the best possible ranking. It also maximizes your website’s user experience and, ultimately, your lead conversions. SEO is pivotal in speeding up your business’s growth and it is important to get every aspect of this right. If you don’t have experience in SEO, it may be a good idea to consider the service that Stellar SEO offers.
Build a Funnel
Sales funnels introduce people within your target market to your business. You can use funnels to grow your email list, to sell information products, or to simply build out your brand. A funnel consists of a set of steps that your client has to go through and it works on the premise that you can’t walk up to someone and try to sell them an expensive product from the get-go.
You have to gently introduce them to your brand, provide them with a ton of free value, and then get them to commit to your business one small step at a time. When you’ve established familiarity and loyalty, you tell them about your best, most valuable (and expensive) product.
Use Social Media
Customer engagement is pivotal when it comes to accelerating the growth of your business. The results of effective interacting with your customers in a conventional manner are hard to track, but by using social media, you can gauge your overall engagement by looking at things like followers, likes, comments, and friends.
Many businesses see social media as a way to generate traffic to their website. Although this may work to some extent, it should definitely not be your only traffic source. Sending traffic to your site is mainly the job of SEO. Where social media does bring value to the table, however, is as a source of cold or paid traffic to your funnel. Facebook ad campaigns allow you to target and retarget very specific groups of people, ensuring that your conversion rate is as high as possible.
Create a Buyer Persona
When you start a new business, this should be one of the first things that you should do. A buyer persona is a fictional person that has all the personality traits, attributes, and habits of your typical customer. When creating this person, you should actually go so far as to give them a name and a face.
This will help you base your business decisions on the needs and behaviors of real people with real emotions and daily challenges. It will also ensure that your marketing effort is maximized and tailored to your specific audience. For example, if your buyer persona works in the corporate industry, your engagement time should be after hours or during weekends as they may typically be busy during a weekday.
Optimize your Website
Make sure that your website is geared towards maximum lead conversion. This comes down to user experience and compelling copy. A website that has a fast loading speed, that is mobile friendly, and that has an appealing design will accelerate your sales and business grow exponentially. Create web copy and blog articles that are compelling and valuable. This will ensure that people stay longer on your site and then click on your call-to-action buttons. This will also, incidentally, do wonders for your search rankings.
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