Why Just Marketing By Posting On Facebook Is Insufficient
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Many people who start their marketing efforts with Facebook don’t really have a concrete strategy. The extent of their strategy tends to be just making posts on their personal profile page or a Facebook business page, and hoping that their friends will like those posts and share them on their profiles, creating some virality. While friends want to help most of the time, they are often busy or don’t understand how badly you need and want your advertising to begin working. To the dismay of the entrepreneurs, typically only a handful of friends like and share people’s marketing messages.
But that isn’t even the major problem. The main challenge comes a few hours after you make all your planned posts and the few friends who share or like your post get done liking and sharing it. That problem is silence. Even it you post the same message again, that silence resurfaces shortly after that post as well. To solve this issue you need to create a real marketing plan, have a strategy for everything you do, and have correctly set expectations for the tactics you will be putting to action.
And that is really why the initial Facebook marketing strategy of “I will promote my business with business cards, flyers, word of mouth, Facebook and Twitter” is too limited. There is just no real strategy. It is an impulse answer. If you are serious about promoting and growing your business, you will need a marketing strategy that is far more effective. Your marketing strategy must be professional and savvy. And while I am on this topic I would also like to add that you must create a strong marketing plan during the planning phases of your business and not leave it to do after you’ve already launched your business.
25 Ways To Promote Your Business On Facebook
Here is a bonus tutorial with 25 strategies to promote your business on Facebook.
Get The Full Facebook Marketing Book
This is one of the sections of our full Facebook marketing for business book that you can get on your Amazon Kindle. Even if you don’t have an Amazon Kindle, you can get the Kindle app on your smart phone, and get the book there.
Here is a video about my book on Facebook marketing for business.
More social media marketing tutorials
25 Facebook marketing strategies:
25 Ways to promote your business on Twitter:
15 LinkedIn marketing tips:
Content marketing tutorial:
Advanced social media marketing tutorial:
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