by I often get asked on my apps about how people can get referrals for their business. Well, I’d like to take a small step back and make a distinction between the kinds of referrals that are possible for a business to get. There are actually two types of referrals, and the second has a…
by I realize that we are all excited about online marketing. And online marketing is great. But many people are completely forgetting about offline marketing and in this article I am going to explain what you can do with offline marketing to give a really great boon to your business, build long-term business relationships, and…
by Email marketing can be an extremely powerful tool to re-engage your customers. In fact, it is one of the preferred online marketing techniques for savvy online marketers. It is a great way to reach out and re-engage your community, and can also be a good way to reach new clients in case you decide…
by Let’s start with a definition of what exactly is a local service business. A local service is a business that provides its service within some geographic area beyond which it is difficult to travel. Since this business provides its services locally, the marketing efforts too, have to be focused on reaching the local market. There…
by Handing out your business can be a good way to help you market your business. It is good for two reasons. The first reason is obvious in that the person to whom you are giving the business card may visit your website and become a client. But the second reason that handing out business…
by Update, I created a very complete video with a very full explanation of SEO (search engine optimization) from beginner to advanced level. It is about 30 minutes long, but that is because it is packed with useful information. Take a look at it here and see for yourself. I am sure you will love…
by Most marketing done today is in some form of fashion done online. And online marketing is getting increasingly complex. There are plenty of options from PR to SEO and SEM to social media marketing. But to implement all these potential marketing channels well, you need to invest resources into those efforts. Resources can be…
by There are thousands of articles out there that are meant to serve as introductions to marketing. Many of those articles are great. What I wanted to accomplish in this article is to introduce the concept of the 4-pillars of a marketing campaign. So in this introduction to marketing article, I want to introduce marketing…
by Many people think that the cost of their marketing campaign is just the dollar amount of the cost to have the marketing message go up on whatever platform it is meant to live on. But that is not the correct way to think about the costs of the marketing efforts. The way to think…