Marketing Plan & Strategy Online Course To Make You An Amazing Marketer

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I want to tell you about my marketing plan course on Udemy. This is my most complete and biggest marketing course. There are 5 major sections to this course. See the full, 5-hour marketing plan course curriculum here (and few free lectures). And here is my marketing strategies book on Amazon if you prefer to learn by reading.

The marketing plan and strategy course has 50 video lectures that take about 5 hours of video instruction to complete! That means that this course contains a wealth of information. Let’s discuss some of the details of what you will learn in the course.

Marketing Plan Basics And Fundamentals

The first section of the marketing plan and strategy course gives you solid marketing fundamentals. I start by explaining what exactly marketing is, and how to think about it. I go over the common marketing mistakes, and how to think about the true costs of your marketing campaigns. I also discuss strategy for how to leverage large platforms (since you will be a small website when you first start out), and much more.

Offline Marketing Plan And Strategy

The second part of the marketing plan and strategy course covers offline marketing. I realize that offline marketing doesn’t sound too exciting, but there are some core fundamental aspects of offline marketing that we can later use in our online marketing. The single biggest element in offline marketing that we can use everywhere else is building business relationships by making face to face connections, and gaining trust. Offline marketing is often done by creating face to face connections. The problem with offline marketing is that it doesn’t scale. But online marketing does scale, and we will take this principle of offline marketing, and use it in our online marketing efforts.

Social Media Marketing Done Right

The third part of the marketing plan and strategy course focuses on social media marketing. The social media marketing I present is not your regular social media marketing. I explain strategies that actually work to reach a large scale of potential customers, and explain how to do social media marketing on most of the biggest social networks including Twitter marketing, Facebook marketing, YouTube marketing, GooglePlus marketing, and more.

Learn SEO (Search Engine Optimization) Strategies And Basics

The fourth part of the course covers SEO (search engine optimization). I discuss Google SEO as well as SEO on other search-based platforms. SEO is one of the great ways to promote your business and get great leads. If you will be promoting your business online, you can’t do it without SEO and this part of the course gives you very solid fundamentals that you can then use to promote your business via search engine optimization.

Other Online Marketing Strategies

The fifth part of the course covers other marketing strategies like mobile app marketing, event marketing, local service marketing, and much more. The last lecture of the course is an approximation and an example of your marketing plan and strategy. Of course, your business is unique, and some of the suggestions might not apply to your unique business. But it is a good example of how to take full advantage of all the possible marketing channels, and how to make them work together to give your business maximum exposure.

Other Marketing Courses

This is a full marketing course that takes over 5 hours of all video content to complete. The course is divided into a number of chapters. Two of the chapters are on SEO and advanced social media marketing. You can get these chapters as smaller, stand-alone courses. Here are pages where you can learn more about the SEO course and the advanced social media course. Additionally, there is a separate course on affiliate marketing that teaches you how to make money doing affiliate marketing.

Alternative Ways To Learn Marketing

Don’t want to take a video-based course? No problem.  I created a number of iPhone, Android, and Kindle apps that help you learn marketing as well as help you to plan and start your business. Here is a full list of all my business apps.

And, of curse, if you feel that you may need help in a one on one setting, you can hire me as a business coach, and I will give you all the individual attention you need until you feel confident about how to effectively promote your business.

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