Choosing The Perfect Blogging Platform: Everything You Need to Know
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There are a lot of important decisions you need to make before you start a blog. What topics are you going to cover and talk about? Who is your target audience, and how are you going to find them? Which social media platform is the best option to promote your work? There are plenty more, of course, but many blogging rookies forget about one of the most important decisions they will make – which blog platform should they use?
In today’s guide, we’re going to take a look at how to choose the perfect blogging system for your needs. Depending on what you want to do with your writing and content, the decision you make now can have a more profound impact than you might think. Let’s take a closer look at some of the things you need to consider.
Microblogging
Microblogging is the art of creating short and snappy blog posts, rather than the long form work that other people might be interested in. If you are new to the game, microblogging is a great way of getting some of your ideas down on paper, perhaps for more creative types. If you’re planning on going down this route, you might want to consider using a free platform like Tumblr – there is unlimited storage, customization options, and a whole bunch of themes you can choose from.
Hobby blogging and beginners
For those that want to start writing and sharing their work, platforms like Blogger – which is owned by Google – are a good starting point. It’s easy to use, set up, and you can pretty much get started right away. You can even start earning some money on Blogger, too, by installing AdSense ads, and although customization options are limited, there is still plenty of opportunities to work some magic on the HTML code of you are that way inclined.
Experienced bloggers
For those getting a little more serious about their blogging, WordPress .com is well worth a look. It’s completely free, and incredibly easy to use while giving your blog a slightly more professional sheen to the other options listed above. However, functionality can be a somewhat limited, and you do have to pay for upgrades – it’s also important to remember that, technically, you don’t own your blog, and you have little control over any advertising revenue.
Professional bloggers
If you want to take things a little further and looking totally professional, go with WordPress.org. You will need to choose a web host that works with WordPress independently, but you do get full control over the site. Make sure that you choose a reputable host that offers high levels of technical support, however. Because of WordPress’s popularity, it can be incredibly vulnerable to security threats of all kinds. That said, WordPress.org is a fantastic and highly popular platform that will help your blogging business look super professional.
DIY super bloggers
If you want to take the next step and have complete control, why not hire a designer to create your own content management system? It will cost you a lot of money about the other options on this post, but you get to create something entirely bespoke, unique and fully adaptable.
What’s your favorite blogging platform? Why not share your thoughts below?
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