How to market and promote photo or social apps to get downloads. How to monetize photo & social apps

March 20, 2015

In this tutorial I explain the challenges of marketing and getting downloads for social and photo apps. I group social and photo apps together because these are such common types of apps that people love to try to create.

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The issues I mention in the tutorial are things you should be aware of and consider during the business plan stage for your app, before you start creating the app. If you can figure out how to get around the challenges mentioned in this video during the business planning stages for your apps, you will save yourself a lot time and money.

I coach many people, and many of them ask me about social apps and photo apps. Often, the social apps involve photos. For most apps, you need to get downloads with ASO (app store search optimization), publicity and social sharing. The main strategy is to rank your apps in app store search. But the challenge is that the social app and photo app searches are very difficult to rank for, and any new app has to compete with many existing million and billion dollar apps. So before you create your app, think about how your app will be different, and how you will be able to promote your app. Without planning for how you will get downloads for your app, you will face serious challenges in getting downloads.

In this tutorial I also explain how to make money from your apps. It isn’t simple to make money from these kinds of app, but it is possible. But again, it really depends on getting downloads because without a high volume of downloads, it will be difficult to generate enough revenue from few downloads.

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