Does Your Website Tick All The Right Boxes?
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Let’s think for a moment about what a business website is. If you’re running your business online, the website is nothing short of the heart of your company. It’s where changes to your business will develop and be introduced to customers. It’s how information and updates will be released that relate directly to consumers and industry as a whole. It’s also the main source that customers look at when they judge your company.
As well as that, your website is the biggest free marketing platform that you have access to. You can use your business website to promote your company in new and exciting ways. Remember, when customers click on the site, they might not have decided to buy just yet. They can, however, be persuaded to with a great marketing push that they simply can’t refuse.
So, we have marketing, and we have the heart of your company. What other purposes and functions does your website have? Well, it certainly affects SEO. You need to implement search engine optimization on your website if you want it at the top of the SERPs. Of course, you do want it there because this will allow you to attract the biggest number of customers to buy.
As you can see then, the website is a vital part of your business model. Due to this, we need to make sure that it’s being used effectively. Otherwise, it’s just a wasted opportunity at best and dead weight at worst. We can think about the design of your website first.
Site Design
If you’re designing your website, you have to remember that the style you choose says a lot about your company. This is the reason why there are specialized web designers for different industries. For instance, medical sites often look clean, clear and almost technological. They may also use white shades to replicate the look and feel of a hospital. Somewhere clean that infection and illness are treated and eradicated. On the other hand, a website selling toys is typically going to be more colorful and vibrant. However, you need to remember that children are not the target customer, parents will be. As such children’s toy websites are also often plastered with sales and offers. They want to make sure that parents feel inclined to buy.
You can see then, that your target customer plays a big part in shaping the site design. You need to ensure that it appeals directly to them. If you use website design by SixtyMarketing or another business, they will ask you who you are trying to appeal to. You will then be able to make sure that the design is aimed directly at your target customer, whoever they may be.
Of course, there are certain aspects of the site design that are universal. It needs to be fast, easy to use and completely accessible. These days, it’s also vital that the website is mobile responsive. A mobile responsive design will shift and adapt depending on what device it’s viewed on. This is important as it’s unlikely that all of your customers will be using a laptop to look at your website. Some of them will have touchscreens while others will be using their mobile phones.
To make sure that your website is fast, you need to host it. Website hosting is available at a small cost and will guarantee that there is no delay during usage. Even seconds of delay loading your site could cause customers to opt for the services of your competition instead.
Attractive And Interesting
You need to make sure that website is both attractive and interesting to consumers. Obviously, a great design covers this area to a certain extent. However, it’s not the full story. Imagine, if you clicked on a website and the design was beautiful, but there was no content. There would be no reason for a customer to stay on it. Therefore you do need to add some great content to different web pages. This will make your site a lot easier to navigate.
A lot of business owners make the mistake of overloading their site with content. You don’t want to do this because then your site looks overcrowded and it’s more difficult to use. Instead, keep your content up to a high quality and make sure it relates to your business. At the same time, though, you don’t want it all to feel like marketing. Some of the content should be introducing your business to the consumer. Make sure that they can see the individuals behind the company. Other content could be based on providing information that is interesting and valuable to them. If you’re worried about overloading your site, you can connect it to a separate blog. We’ll talk about connections a little further down.
Remember, your business site should not just be a wall of text. It needs to be visually appealing and dynamic. Therefore, you should be using pictures and images on your site as well. You can create marketing videos or, you can have a photo reel somewhere on your home page. If you do this, your site will already look better than most other business pages online.
Connected And Integrated
Since your website is the heart of your business, it needs to be connected to different areas of your campaign. A good example is social media. Your customers should be able to view updates from social media on your site. You can do this by adding a widget to the page. It’s quick, easy and gives visitors instant updates from your company. You should also make sure that your social media profiles are linked back to your website. Share content and occasionally just link back to your site in posts. This will ensure that your profiles are generating steady traffic to your web pages. Remember, you can make these connections look by adding links into content. Customers will click on them without even realizing you are leading them to where they want to be.
For instance, content on your site can take them directly to your business blog. Here they will find more info about a product that you want them to buy.
Using this information you can keep the heart of your business healthy. It will keep pumping marketing to different areas of your company profile.
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