Mesh It, Peer It!
by 
Lisa Gansky, the creator of the Mesh Directory, a sharing community for entrepreneurs and businesses, is convinced that the future of businesses lies in the ability to create an effective and trustworthy community for peers to get together and share information, economy, and skills. For Lisa, the future of business is the mesh, the concept of a sharing community where business owners are free to express themselves, share their concerns and their thoughts openly. If you’ve never heard of the mesh before, you can find it online, under meshing.it and – good news for startups and small companies, it’s completely free to join. More importantly, at the core of the mesh community, there’s the idea that peers are your best allies to grow your business and your professional success. In the business world, it can sound like taking a step back to rely on people more than smart tools and business strategies, but in reality, peer meshing is a lot more effective and rewarding than it seems.
Financing your business
Everyone has to consider financing options when they want to launch a business, regardless of how small it might be. However, financing solutions can be a little tricky if you’re planning on bringing something completely new to the market: Banks might not be happy to back your brand new idea up with a secured commercial loan. But you’d be surprised to know that the best small business loans for startups are always the peer-to-peer options. By getting in touch with a network of investors, you have the possibility to get to introduce your idea, your enthusiasm and your business acumen personally to individuals. Of course, investors will need a guarantee that you’re prepared to make it work, but in a one-to-one relationship, the guarantee doesn’t have to be a sheet of calculations. Your passion, your energy, and your positivity can be a brilliant deal-maker in a peer-to-peer loan.
Influencing the market
It can seem odd that businesses continue to attend trade shows when an effective digital presence strategy would be able to reach just as many visitors. The main reason for trade shows is that they enable businesses to make a positive impression on their audience. When you meet potential clients or partners in real life, you can create an emotional connection, even if it is only about the weather at first. Engaging in a sincere one-to-one exchange is more influential than any marketing strategy. When it comes to positioning your business on the market, personal interactions through events are extremely powerful… and even more, if you’ve got a freebie!
Finding the perfect interlocutor
In the business world, a good network can get you anywhere. Whether you rely on your alumni group or previous LinkedIn connections, your network can help you to improve your professional career or to open more opportunities for your business. All it takes is meeting someone who knows someone, and the magic can begin, whether you discover a new client, a future partner, or maybe your future colleague.
In conclusion, whether you are looking financial support, marketing promotion or new opportunities for your business, the mesh it approach on peer-to-peer interactions can support business growth. Sharing brings back people where they belong, right at the center of the business world.
by