Online Marketing for Dentistry

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Most people looking for a dentist will go to Google. They type in phrases like “dentists near me” or “dental offices in <city>”. When those people type those phrases in, dentists’ websites come up in the results. Dentists who have not optimized their website for their dental practice will likely not show up in the results, which means losing patients. 

Getting Started with Online Marketing for the Dentistry Field

Your dental website must be responsive for mobile devices since nearly 60 percent of people use them to search online. Test the responsiveness of your website by looking at it on your phone or tablet. It should look and function correctly. 

Optimized for keyword phrases your prospective patients use. Keyword research is important to the success of your online marketing campaign. You need to know what people are searching for when they look for dentists in your area. Google Keyword Planner can be set for your area and then you can look to see how many searches “dentists” receive, along with some other search terms. Make a list of keyword phrases that have low competition and high volume, so you can have a better chance of ranking highly for them. As you gain authority online, you’ll be able to aim for the more competitive terms. 

The list of keyword phrases should be used throughout your website naturally. Don’t try to use them as much as possible. Use them when they make sense, making sure you use at least one on each page of your site. Each page has a title and meta description as well, so be sure to use those keyword phrases in them. 

Local SEO is a big part of online marketing for dentistry. Be sure your Name, Address, and Phone Number (NAP) are on every page of the site. You should also work on gaining citations with the same NAP by inputting your information into online directories. The more citations you can get, the more validity your site will have according to Google, which can help improve local ranking. 

The final part of online marketing is adding content to your site regularly. Adding optimized (based on keyword phrases) pages and articles to your site weekly will ensure you not only show Google you have quality content to share with its users, but you also want to serve your patients with information that can benefit their oral health.

Bring in More Patients with Online Marketing

This is the way to take your dental practice to the next level. If you’re not marketing your dental practice online, you’re missing out on patients your competitors are getting to first from Google searches. To compete with them, start working on your online marketing campaign using the above information, and soon you should see some more leads coming through your site.

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