by This is a common scenario and many people ask me what to do if their family does not initially support their business ideas. Most entrepreneurs are very excited about their business. Most of the time they are a bit too excited and optimistic. That is often the result of daydreaming about your business. But…
by Most marketing done today is in some form of fashion done online. And online marketing is getting increasingly complex. There are plenty of options from PR to SEO and SEM to social media marketing. But to implement all these potential marketing channels well, you need to invest resources into those efforts. Resources can be…
by There are thousands of articles out there that are meant to serve as introductions to marketing. Many of those articles are great. What I wanted to accomplish in this article is to introduce the concept of the 4-pillars of a marketing campaign. So in this introduction to marketing article, I want to introduce marketing…
by Many people think that the cost of their marketing campaign is just the dollar amount of the cost to have the marketing message go up on whatever platform it is meant to live on. But that is not the correct way to think about the costs of the marketing efforts. The way to think…
by Most entrepreneurs tend to dream and daydream about how great things will be after they make their business a success. Daydreaming about your success is a lot of fun and tremendously inspiring and motivating. It often happens at random times and I find myself happy and encouraged when I wake up from a daydream…
by Many people on my business apps ask me about getting a small business loans. I tend to try to talk people out of it, but most of the time I can’t influence people too much. The reason for that is that everyone is an adult and those businesses are not my businesses. I can…
by There is a lot of confusion about revenue models. They often get mixed with the term business model. A business model is something greater. A business model takes into account all your finances, how you get customers, and the revenue streams that the business has. And the revenue model is just a part of…
by Of course, every business has to find the kind of a business model that works best in their market and business environment. But the reason I take such a strong position and say that overall, the freemium business model is best is that it is so prevalent in absolutely everything we do. In this…
by This article will cover a few different scenarios when bad or negative attitude damages your business. The common cases where negative or bad attitudes hurt your business are high ego, convincing yourself of reasons not to start the business or being defeatist, and not being able to work well with people. by
by After seeing well over 100,000 entrepreneurs on my business plan app I want to share some observations about the common business psychology issues related to starting and building a business that I have been observing. In this article I share business psychology ideas, tips and strategies for dealing with various nuances that come up when…