3 Factors That Have a Negative Impact on Customer Experience: Are Your Customers Happy to Set Foot on Your Premises?

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Great customer service and excellent feedback are vital goals to aim for if you are trying to build your reputation and grow your business.

It is often the case that companies who deliver poor customer experience will ultimately suffer negative consequences and once that poor reputation is out there it can spread like wildfire and will often prove very damaging for your future growth prospects.

Here are three prime examples of aspects of your business operation that can quickly derail what could have been a positive customer experience. 

Are your premises up to scratch?

If you are inviting potential customers into your business premises it is a great opportunity to create a lasting impression and win them over with your products and great customer service.

However, that opportunity can quickly be lost if your premises are not clean and nicely presented.

Users of Big Clean commercial cleaning products, for example, will probably already appreciate the importance of keeping their premises in sparkling condition and the lesson to learn is that you don’t want to waste a great chance to impress by neglecting the cleanliness and presentability of your store.

Quality matters

Some brands focus on low prices as a key selling strategy but even with that approach as a sales tactic, there is still a need to deliver quality in various key areas.

Customers are very demanding these days and even if they are enjoying low prices they still demand a great customer experience in terms of how easy it is to order the product, how quickly it is delivered, and how good the customer service is when they have a question or problem.

Whatever your strategy or USP is that you are focusing on to achieve sales growth it has to be backed up with a quality standard that customers demand.

Well-trained staff make all the difference

As already outlined, you have to deliver an amazing customer service experience every time if you are you are going to achieve consistently positive customer feedback and one of the ways to attain that goal is to have an ongoing staff training program.

A lack of training can create numerous potential problems with customer interactions and a lack of product knowledge or a slow response to customer queries will be damaging to future relationships.

Customers often appreciate and enjoy a level of consistency when they are dealing with a business and if all the people within that organization have had proper customer-service and product training that will invariably shine through every time.

If you want all your customers to enjoy a positive experience there has to be an ongoing focus on maintaining high standards of customer service, including regular product knowledge reviews and training to ensure that every customer gets the royal treatment each time they choose to give their custom to your business.

It is estimated that more than 75% of customers end a business relationship as a result of a poor customer service experience, could you afford to potentially lose a third of your customers for that reason?

Also, check out my business apps to help you get started and plan your business:

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