Monthly Archives: July 2014

My New Course On Making Money

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Dear friends, I know many of you are curious about all the ways you can make money online. I created a course with a compilation of different ways you can make money on the Internet.

The course is a video-based course composed of 19 lectures discussing how to make money by writing, serving ads, pet sitting, filling out online surveys, teaching people, fostering online communities, putting on events, and much more.

The course can be found on Udemy. Here is the link to the course on the different ways to make money.

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Mobile App Marketing & Business Book

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I am excited to announce that my mobile app marketing book is available on the Amazon Kindle. If you don’t have a Kindle, that is ok. The Kindle app is available on any smart phone or tablet, so if you have a smart phone or tablet, you can get this book. Additionally, here is the link to the mobile app business course (free sample lectures are available).

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Facebook Marketing Costs

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Let’s go over a few ways to look at how much it really costs to promote your business on Facebook. Some of the costs are obvious, but some of the costs require a little bit more focus before their extent is fully realized.

Most people view Facebook as an opportunity for free marketing. But there is no such thing as free marketing. You must devote time and effort to creating posts, and creating the content for those posts. While many people see these as trivial, it isn’t trivial because it also makes your marketing efforts dis-focused if you are promoting your business on other platforms. And the time it takes to promote things on Facebook is taken away from other marketing strategies.
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How To Boost Social Sharing By Building It Into Your Product

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Even before you release your product, you can plan parts of the product or its user experience that will increase social sharing. Let’s take a look at some of the ways that this can be done.

One natural way to increase social sharing is to make some part of your product or service better if it is used with friends. Some examples of such products are games, attending events, or doing other fun activities. If you can’t immediately think of a particular use case, the simplest way to make things better is to make them cheaper. You can give discounts or access to premium features to your customers if they invite friends to use your products.
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How To Promote Visual Products Using Photos

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Facebook (and Instagram which Facebook purchased) are great for sharing visual content regardless of whether you are promoting things on your personal Facebook page or your business page. People love browsing cool photos. Photos take only seconds of time needed to invest in them (no reading necessary and load time is fast), and good photos provide people with a nice positive moment which is worth the few seconds that were needed to produce that moment. This justifies a few more seconds of investment, and if the other photos are equally engaging, you can get that person browsing your photos for a while, which also makes them likely to like or share some of those photos, giving the photos some virality, and in turn, more exposure for your business if your Facebook page or website URL is easily navigated to after browsing those photos.
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