Most marketing done today is in some form of fashion done online. And online marketing is getting increasingly complex. There are plenty of options from PR to SEO and SEM to social media marketing. But to implement all these potential marketing channels well, you need to invest resources into those efforts. Resources can be time, money and effort.
And since few companies have limited resources, the business owners and marketers must choose how they will be advertising very carefully. An incorrect decision can cost months of time and lost revenue. Here is an article with an introduction to marketing, and here is an article with an introduction to understanding marketing costs.
In this video I explain how you can take advantage of all the possible online marketing channels, even the ones that are quite difficult to implement well such as getting PR from large publications.
And of course, don’t forget to consider the costs of your marketing efforts. Here is a video that explains how to think about the cost of your marketing campaigns.
Email marketing is a great way to promote your business. Email tends to have a higher degree of engagement than other marketing channels. Additionally, people rarely change their email so once someone signs up, their email will be an effective way to reach them for many years to come. Here is a tutorial on how to do email marketing. And here is a video with email marketing tips.
And here is a video with email marketing mistakes to avoid.
Inbound marketing is a great way to get customers. The term inbound means that the customers typically seek out your business instead of you having to reach out to them with different kinds of promotions. Some of the most common inbound marketing strategies include search because people are typically seeking a solution for some sort of issue they are facing. Here is our inbound marketing tutorial.
And here is our tutorial on how to leverage search and search engines for your online marketing efforts.
If, of course, if you do inbound marketing and SEO, you must also learn how to correctly do keyword research.
The simplest way to begin doing inbound marketing is to set up your website. Here is a tutorial for how to set up your site. It can be as simple as a blog. Here is a tutorial on why blogging still works as a business idea that makes money.
Selling Products Online
The web is a great place to sell products. You can sell products that you or someone else makes on Amazon.com, Etsy.com, Shopping.com, Fab.com, and many other websites. Additionally, you can create your own website and sell from it. Here is a tutorial for how to set up your own website so that you can begin selling from it.
Once you have your own website, you can use all the online marketing techniques described in this article to drive people to your site. You can drive people to your own site with SEO, email marketing, different kinds of inbound marketing and content strategies, press and much more. Here is a video tutorial for how to sell products online.
And here is a tutorial for how to earn affiliate commissions from doing online sales products they you don’t even make.
Further Marketing Resources
For more business-starting resources, please take a look at our business planning mobile apps. Here is the iOS business plan app and here is the Android business plan app. Additionally, here is the iOS marketing app. And here is the Android marketing app. And here are our business apps on the Kindle. And here is an article where I give the argument that our Android apps are the best business apps on Android.
And please check out and subscribe to my YouTube channel where we cover many marketing topics.
More marketing tutorials
25 Facebook marketing strategies:
25 Twitter marketing strategies:
15 LinkedIn marketing strategies:
Advanced social media marketing tutorial:
Advanced SEO tutorial:
Inbound marketing tutorial:
Author: Alex Genadinik