Category Archives: Marketing

Los Angeles based SEO consultant and agency

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I recently worked with a client who ran an SEO agency in Los Angeles. We talked about how to promote such a business, and I wanted to share some of the tips in this blog post.

Take a look at their website so you can follow along with my points on it.

What I like about the site is that they practice what they preach, and themselves do SEO and content marketing on their site. What I would have liked though is a slightly less magazine feel to the site, and a slightly more emphasis on them as an agency for hire.

If the site was positioned more as a direct agency or consultancy, it would have made sense to add more social proof to the home page, case studies, and other things to build authority for them as the best SEO agency or consultancy in Los Angeles.

What I would also suggest doing is focusing on local Los Angeles area search through Yelp, Google Business and local map, YellowPages.com, other local listing websites, YouTube marketing and YouTube SEO. You could also create a local meetup group for small business owners and teach them about SEO. Once you teach them, many people will realize that they can’t or don’t want to do it on their own, and they will want to hire you to do their SEO for them. Events can be a great way to collect payment revenue for attendance and at the same time have the attendees become leads for your SEO business.

Lastly, you must to linkbuilding for your website, and make it more authoritative in Google so that it ranks higher in Google search. Some popular ways to build links are asking business contacts, networking within your topic area and with other small business owners online and bloggers, appearing on podcasts (try radioguestlist.com) because someotimes the podcasts have a show notes page on their blog from which they can link to your site, and answering HARO (help a reporter out) queries. A pro move to build links is to befriend a journalist or an article writer so that they can link to your site whenever the opportunity presents itself. If you run events, you can post the links to your event pages that are on your site on the event websites, and get links that way as well.

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Marketing for lawyers to promote a law firm or an individual legal practice

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I was recently talking to Joseph Mitchell who is a Philadelphia personal injury lawyer, and I decided to create blog post with a few tips on how to promote a law firm or an individual legal practice for a lawyer.

One of the first topics of conversation when discussing marketing for a lawyer or a law firm is to focus on Google SEO for their website. And that is a fair thing to do since ranking in Google for search terms like personal lawyer in whatever city name that the lawyer is in, can bring in many customers from Google search.

But the SEO marketing conversation really shouldn’t stop there. One of my favorite things to do is to try to completely dominate the Google top-10 results by having my listings on other sites rank in the Google top 10.

For example, sometimes YouTube videos show up in Google search results, sometimes Yelp listings show up in search results, sometimes Amazon listings show up in search results, and sometimes listings from a slew of other authoritative sites. Here is my tutorial on YouTube on how to dominate the Google top 10 search results with as many listings of your own as possible.

Some additional marketing strategies I would use if I was a lawyer promoting my practice is, of course, networking and business card marketing, possibly some display billboard marketing (although unlike just about all the other marketing strategies I advise on where I personally have extensive experience, I don’t have much experience doing billboard marketing). I would also slowly grow my presence on YouTube, Facebook and Twitter to brand yourself online for instances when people will be doing research about you. Additionally, I’d ask many friends and past clients to give me reviews on Yelp and LinkedIn.

 

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Twitter followers: how to get more Twitter followers (buy or free) & sell on Twitter

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In this video tutorial you will learn how to sell products and get many new followers daily on Twitter with a very strong strategy that uses two Twitter tools that will help you achieve more with your social media marketing.

Use this link to sign up for Social Quant.

Use this link to sign up for SocialOomph.

Want to learn how to get 1,000,000 or more people to learn about your business? After I achieved this, I made a marketing course about it. Check out my course with marketing strategies on how to reach 1,000,000 people which covers advanced SEO, advanced social media marketing strategy, and more. The following link has a coupon code at the end which will give a very big discount to the course.

In this video tutorial, you learn a Twitter marketing strategy which lets you automate your Twitter marketing, promote your business, and get more Twitter followers. But that isn’t even everything. The best part about this strategy of using SocialOomph and Social Quant together is that by using Social Quant, you will get very highly targeted Twitter followers who have a high chance of becoming clients of your business at some point.

Additionally, when you use SocialOomph the way I do, you will also get very high quality free Twitter followers because you will be using the right hashtags, and those new followers will find you because your tweets are related to their interests.

Using Social Quant and SocialOomph together will automate your Twitter marketing. Actually, with SocialOomph you can also automate your other social media marketing because it can post updates to Facebook and LinkedIn. Once you start the process with SocialOomph and Social Quant together, you will be getting more new followers every day, and you will be automatically posting many tweets to your content and your products, and get all your new Twitter followers to see those tweets with promotions of your products and content. And guess what, every day you will have more Twitter followers to promote your product to. So as weeks and months and even years go by, you will get tens of thousands if not hundreds of thousands of new Twitter followers, a big percentage of whom will be highly targeted people to whom you will be able to sell your products! And that is how you can effectively sell on social media.

Of course, if you want to sell on social media, you must also build a loyal following and trust. You accomplish that by mostly posting high quality content and links to helpful products.

Do you buy Twitter followers? When you buy Twitter followers, are you buying high quality followers or random bot followers?

If you buy Twitter followers already, or want to buy Twitter followers, consider how much better it would be to spend that money on SocialOomph and Social Quant so that you can get free Twitter followers who follow your account because your account is relevant for their interests.

For example, if you buy Twitter followers on Twitter, in almost all cases those will be bot followers who add nothing to your business. But if you buy Twitter followers (well actually get them free) after you combine SocialOomph and Social Quant, those followers will actually engage with your tweets and buy products. So you can actually buy Twitter followers and make a profit from it. Yes, there will be an initial investment, but that is because this is a strong strategy, which when done correctly, should pay for itself. So long-term, as you accumulate tens of thousands engaged Twitter followers, you will make more money than you spend on the two automation services mentioned in this tutorial.

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Why Use Devumi To Promote Your Twitter, YouTube and Pinterest

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One of the best companies to use to promote your social media is Devumi. They offer over a dozen different services to grow and promote your Twitter, Youtube, Soundcloud, Vimeo, Pinterest, Vine and LinkedIn.

You can buy Twitter followers or YouTube Views with the same ease as Fiverr and cheap providers, but with REAL results and tons of extras to further promote and grow. RECOMMENDED!

Devumi’s Services (All of them):
https://devumi.com/services/

Twitter Followers, with Auto Engagements and Sponsored Mentions Extras (Really Good):
https://devumi.com/twitter-followers/

YouTube Views, with Engagement and Social Promotion Extras (Real Views!!)
https://devumi.com/youtube-views/

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How to get customers for an employment law solicitor business

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I was recently contacted by a UK employment law solicitor business in UK, and wanted to share some thoughts on how to grow this kind of a business, and what other types of businesses can learn from, and use to grow their businesses.

My recommendation to start getting publicity in your local area. This may be contacting local bloggers, or contacting local radio shows. Whichever show doesn’t necessarily invite you to appear on their platform it also never hurts to ask them for their rates on how much it would cost to pay for advertising.

But don’t just jump into advertising. Before you pay to advertise, do any kind of SEO which we have not talked about yet, or even begin your outreach campaign for that matter, what you absolutely must do is create an amazing pitch for your business that inspires genuine interest, make your business look credible and authoritative, and if you do SEO, create what is called a linkable asset.

A linkable asset is essentially something of interest or value or authority that makes sense for another website owner to link to because it gives something to their audience or readers. To make your business or part of your business into a linkable asset, the business owner must have professional design, authoritative content that shows off their expertise in their specific business niche, and ideally have some sort of social proof to display, which would further convince others that their company is a good one.

In the case of this particular website, my advise would be to improve layout and design. The current design is quite outdated, and can be easily fixed by using a WordPress template and some professional images. Additionally, the ratio of text to other content (images and video, of which there are currently none) is not very good. Making the site easier to browse would make it more appealing for potential customers and other website owners who might potentially link to your website.

Note, I understand the value for SEO in having lots of text, but there is a way to have lots of text (or less text) and include more videos and photos, all of which would be even better for SEO.

Luckily, all of this is easy to fix. Additionally, here are a few resources I have available that might help you for SEO. Here is a list of my online courses that I recently made available for just $9 each. Some of the courses cover linkbuilding for SEO and other advanced SEO and social media marketing strategies.

Also check out this additional free resource I have on YouTube, which is a very comprehensive video on SEO that covers a few advanced topics:

And here is a YouTube tutorial on how to do some advanced social media marketing:

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Publishing or editorial schedule for a blog YouTube channel or podcast

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In this video tutorial I discuss the importance of having an editorial schedule for a publication like a website, blog, a YouTube channel, a podcast, or any other kind of media. Sometimes this is called a publishing schedule and sometimes it is called an editorial schedule. These two terms mean essentially the same thing.

If you like this tutorial, try my full marketing course with over 12 hours of content.

There are many reasons that every publication needs a publishing schedule. The first reason that an editorial schedule is needed is for your audience to know when new content becomes available so that they then can come and consume that content when it is ready.

Another reason a publishing schedule is needed is for your own team to have reasonable expectations hat can be achieved and maintained long-term. It relatively simple to come up with a publishing schedule for your blog or podcast because it has to be a schedule that you can stick to without driving yourself crazy or taking away too many resources or attention from your main business.

More Marketing Tutorials

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15 LinkedIn marketing strategies:

Full social media marketing tutorial:

Full SEO tutorial:

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AIDA: how to sell like a pro! AIDA stands for Attention, Interest, Desire and Action

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In this video tutorial I discuss AIDA which is a great way to increase your sales. AIDA stands for Attention, Interest, Desire, Action.

If you like this tutorial, try my full marketing course with over 12 hours of content.

The way you grab attention is with your headline. Once people click on your title, they will begin reading the description of whatever they just clicked on. The purpose of the description is to build interest. As the person’s interest builds, you need to also get them to want to desire whatever it is you are trying to sell to them. Once you build up the desire, you are ready for the last part of AIDA, which is the call to action for those people to buy whatever it is you are trying to sell to them.

When I personally used AIDA to try to sell more, in almost all cases, I increased my sales by at least 100% from instances in which I wasn’t using AIDA. What is great about AIDA online is that many of the sites on which you sell will make your product rank better if it sells better. And with AIDA, you make your products sell better, and therefore rank better in search engines. That helps you to also increase your organic sales that come from whatever site you sell from.

More Marketing Tutorials

25 Facebook marketing strategies:

25 Affiliate marketing strategies:

Etsy marketing strategies:

15 LinkedIn marketing strategies:

Full social media marketing tutorial:

Full SEO tutorial:

25 Twitter marketing strategies:

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How to do Facebook paid advertising to sell products

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In this tutorial I explain how to set up a Facebook paid advertising campaign in order to sell products.

If you like this tutorial, try my full marketing course with over 12 hours of content.

The first thing you want to do is to funnel people to whatever site you sell from. That can be an Amazon page, your own website, or anywhere else from where you sell. That means that you don’t care a whole lot about likes, comments or engagement. What you want is to get people to click on your ads in order to then land on your sales page.

For that reason, you choose the option in the Facebook ads manager to get clicks. Once you choose to get clicks, you should then be very careful about how you target people. You should know exactly the kind of person you want to target with your advertising. Facebook provides the richest set of ways by which to target your potential customers with Facebook ads. You can choose to target people by demographics, psychographics, interests, shopping habits, and more. If you target your potential customers by the right demographics, interests and psychographics, and sell them a product that is something that sells well, you should be able to generate many sales with paid Facebook advertising which will help you to not need to rely on their free marketing as much as most people do.

More Marketing Tutorials

25 Facebook marketing strategies:

25 Affiliate marketing strategies:

Etsy marketing strategies:

15 LinkedIn marketing strategies:

Full social media marketing tutorial:

Full SEO tutorial:

25 Twitter marketing strategies:

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What is social proof & How to add social proof: reviews, endorsements, testimonials increase sales

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In this video tutorial I explain how to add social proof to any business, service, product or website.

If you like this tutorial, try my full marketing course with over 12 hours of content.

Social proof is a combination of the number of customers, total and average rating of reviews, endorsements and testimonials. Getting an investor or publicity can also serve as social proof.

You can get reviews by giving copies of your product away, and suggesting people (or encouraging) to leave nice reviews if they enjoy the product. You can also get good testimonials from those very same users that you can use on your website or anywhere else. Additionally, if you have any high level contacts in your industry, ask them for an endorsement.

You can also buy reviews. Many people and companies do that. It isn’t the most white hat approach, but in the world of online marketing, it is nothing new. I don’t personally do that, but I know of a number of people and businesses who have bought reviews to get social proof, and it was a successful effort.

Social proof is extremely important when you try to sell. It help you increase sales by hundreds of percent if you do it right. Always think about adding more and more social proof to your products and anything you are promoting. It will go a very long way to having you stand out among other products.

More Marketing Tutorials

25 Facebook marketing strategies:

25 Affiliate marketing strategies:

Etsy marketing strategies:

15 LinkedIn marketing strategies:

Full social media marketing tutorial:

Full SEO tutorial:

25 Twitter marketing strategies:

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